Sex Doesnt Sell

gonzo · 05-18-2006

This June, two University marketing professors are releasing a study that suggests sex doesn’t sell. The research, based on 200 college student interviews suggests that sex-obsessed advertising can actually backfire against marketers, triggering doubts about product quality and legitimacy. The paper is called “Beauty and the Beholder: Why Pretty Faces Don’t Always Help Sales.” So here’s my question, “On which college campas can you find 200 college students that don’t think sex sells?”

From the Denver Post:
Gorgeous young models are used to sell everything from computer processors to car tires. But such a strategy can sometimes backfire, says University of Colorado marketing professor Paul Herr.

If customers want quality - when buying a new computer laptop, for example - an attractive model can hurt a product’s credibility, said Herr, who also is an associate professor at Binghamton University in New York. “If the customer has time to process the ad, and the attractive model doesn’t fit, it’s almost like this bias detector goes off,” he said.

The results of their marketing study, “Beauty and the Beholder: Why Pretty Faces Don’t Always Help Sales,” will be published in the June issue of the Journal of Consumer Research. (Denver Post)

Jace · 05-18-2006

i wonder how much an attractive model hurts a solo girl site sales

TheEnforcer · 05-18-2006

Hahaha.. it all depends on what you are selling, If a company is trying to sell, say their brokerage service, by using a scantily clad drop dead gorgeous woman then I probably aren't going to take them seriously.

Rhiannon · 05-18-2006

We have a commercial here for a Car Dealership with this really hot girl in it but for some reason every guy I talk to says, they would not go buy a car there because they can't take the commercial serious. So I do believe that not all sex sells.

oceania · 05-20-2006

they say the same in v/o work
i have been turned down for commericals because they felt a man lends / commands a certian level of respect so for medical and tech producers perfer male voices...

JoesHO · 05-20-2006

GO Daddy!!!!! did it work ?

domain_seller · 05-21-2006

Sex always sells .... duh

gonzo · 05-21-2006

Quote:

Originally Posted by domain_seller

Sex always sells .... duh

Bow to the pedo.

bluemoney · 05-21-2006

Good to see their staying busy over at Fucktard State.

05-18-2006	#1
gonzo Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Apr 2003 Location: Atlanta,Ga. Posts: 17,795 Blog Entries: 11	Sex Doesnt Sell This June, two University marketing professors are releasing a study that suggests sex doesn’t sell. The research, based on 200 college student interviews suggests that sex-obsessed advertising can actually backfire against marketers, triggering doubts about product quality and legitimacy. The paper is called “Beauty and the Beholder: Why Pretty Faces Don’t Always Help Sales.” So here’s my question, “On which college campas can you find 200 college students that don’t think sex sells?” From the Denver Post: Gorgeous young models are used to sell everything from computer processors to car tires. But such a strategy can sometimes backfire, says University of Colorado marketing professor Paul Herr. If customers want quality - when buying a new computer laptop, for example - an attractive model can hurt a product’s credibility, said Herr, who also is an associate professor at Binghamton University in New York. “If the customer has time to process the ad, and the attractive model doesn’t fit, it’s almost like this bias detector goes off,” he said. The results of their marketing study, “Beauty and the Beholder: Why Pretty Faces Don’t Always Help Sales,” will be published in the June issue of the Journal of Consumer Research. (Denver Post) __________________ We are putting the bastards of this world on notice; greed and corruption will always be met with "a voice made of ink and rage." "Never try and be like anyone else" - Hunter S. Thompson "The truth is the truth no matter how you try and package a lie" - Shellee Hale

05-18-2006	#2
Jace .... $100 for every ImLive sign-up Join Date: Mar 2004 Posts: 4,392 Blog Entries: 1	Re: Sex Doesnt Sell i wonder how much an attractive model hurts a solo girl site sales

05-18-2006	#3
TheEnforcer Scored VIP to Anton's Piss Tank Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 8,781	Re: Sex Doesnt Sell Hahaha.. it all depends on what you are selling, If a company is trying to sell, say their brokerage service, by using a scantily clad drop dead gorgeous woman then I probably aren't going to take them seriously. Last edited by TheEnforcer; 05-18-2006 at 01:16 PM.

05-18-2006	#4
Rhiannon Approving Gay AVS Sites Join Date: Apr 2006 Location: Las Vegas, NV Posts: 50	Re: Sex Doesnt Sell We have a commercial here for a Car Dealership with this really hot girl in it but for some reason every guy I talk to says, they would not go buy a car there because they can't take the commercial serious. So I do believe that not all sex sells. __________________ Adult Paymaster $35-40 Per Signup $30 Surfer Friendly Signup $25 Console-Free Signup $25 $1 Signup $25 Free Signup ICQ 257820736

05-20-2006	#5
oceania Members Join Date: Dec 2004 Posts: 18	Re: Sex Doesnt Sell they say the same in v/o work i have been turned down for commericals because they felt a man lends / commands a certian level of respect so for medical and tech producers perfer male voices...

05-20-2006	#6
JoesHO Members Want to see your own Advertising Here! Join Date: Jan 2004 Posts: 5,085	Re: Sex Doesnt Sell GO Daddy!!!!! did it work ? __________________ AEBN THE GLOBAL LEADER IN ADULT EVOLUTION something FIT this way comes!

05-21-2006	#7
domain_seller Trying to get enough posts to spam a link I'm new! Join Date: May 2006 Posts: 1	Re: Sex Doesnt Sell Sex always sells .... duh

05-21-2006	#9
bluemoney Right HERE . . . BITCH! Join Date: Jan 2006 Location: Chronic Town Posts: 1,295	Re: Sex Doesnt Sell Good to see their staying busy over at Fucktard State. __________________ True Beauty Cash For High Quality Erotica \| Certified Hosting Is Da Fucking Bomb "Don't Get None On Ya"