Sex Doesnt Sell
 

This June, two University marketing professors are releasing a study that suggests sex doesn’t sell. The research, based on 200 college student interviews suggests that sex-obsessed advertising can actually backfire against marketers, triggering doubts about product quality and legitimacy. The paper is called “Beauty and the Beholder: Why Pretty Faces Don’t Always Help Sales.” So here’s my question, “On which college campas can you find 200 college students that don’t think sex sells?”

From the Denver Post:
Gorgeous young models are used to sell everything from computer processors to car tires. But such a strategy can sometimes backfire, says University of Colorado marketing professor Paul Herr.

If customers want quality - when buying a new computer laptop, for example - an attractive model can hurt a product’s credibility, said Herr, who also is an associate professor at Binghamton University in New York. “If the customer has time to process the ad, and the attractive model doesn’t fit, it’s almost like this bias detector goes off,” he said.

The results of their marketing study, “Beauty and the Beholder: Why Pretty Faces Don’t Always Help Sales,” will be published in the June issue of the Journal of Consumer Research. (Denver Post)

Re: Sex Doesnt Sell
 

i wonder how much an attractive model hurts a solo girl site sales

Re: Sex Doesnt Sell
 

Hahaha.. it all depends on what you are selling, If a company is trying to sell, say their brokerage service, by using a scantily clad drop dead gorgeous woman then I probably aren't going to take them seriously.

Re: Sex Doesnt Sell
 

We have a commercial here for a Car Dealership with this really hot girl in it but for some reason every guy I talk to says, they would not go buy a car there because they can't take the commercial serious. So I do believe that not all sex sells.

Re: Sex Doesnt Sell
 

they say the same in v/o work
i have been turned down for commericals because they felt a man lends / commands a certian level of respect so for medical and tech producers perfer male voices...

Re: Sex Doesnt Sell
 

GO Daddy!!!!! did it work ?

Re: Sex Doesnt Sell
 

Sex always sells .... duh

Re: Sex Doesnt Sell
 

Bow to the pedo.

Re: Sex Doesnt Sell
 

Good to see their staying busy over at Fucktard State.