"New" 2257 Regs in a Nutshell

[RawAlex]

Gotta love this:

DoJ also says that adult Tube sites "... may be exempt from keeping records, since the original individual producer who posts a depiction on that site is required to affix a disclosure notice to each page of the sexually explicit depiction..."

it's amazing that they still don't seem to know the difference between pages and videos / digital material. A flash movie can be played without a page, would that make it exempt from record keeping because it isn't on an actual page? Would every clip (video or otherwise) have to have a 2257 notice that is on the screen for the required 30 seconds or whatever it is to be read?

Also, define distribution - would a magazine be a primary producer, a secondary producer, or a distributor? What about a website publishing only sponsor content, or a blog only posting links and a single sample pic that points to sponsor content? Would every blog have to have a list of 2257 for every item it runs? Or are blogs just another distributor?

Banner ads? Hello?

If I put the word "tube" on a site, do I suddenly become exempt?