Frankly I think that attempting to look at mobile porn as an end and means unto itself is a bit premature at the moment.
However -- if you look at it as part of an overall marketing package that you present to your member base -- and you consider it a way to create more revenue off an existing customer (which is economically held to be more cost efficient than getting a new customer) then you are putting yourself into a business situation where you can justify the ROI. Of course if you put yourself into a position where you have very very little to do in order to attempt to create additional revenue through mobile service products, then the ROI starts to look even better.
Cell phones are for the most part, toys and gadgets to Americans. Think of how many of those little shield patch thingies were sold to protect from solar radiation to the head lol...
This really isn't about porn on cell phones, it's about creative marketing to cell phone owners.
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