KK, what's the story on Visa in January?

[*KK*]

Originally posted by Peaches@Dec 4 2003, 12:43 PM
It will be interesting to see which webmasters are canceled by the sponsors because the webmaster's charge back rate is high.

One of the big problems with resellers is what I'll term inadverdent fraud.

Guy is promoting a site or sites and he's doing his best to make a sale. He's not trying to cheat the program, but he's gotta eat.

So he maybe 'overmarkets' the site, then the surfer joins and figures out he ain't getting what he signed on for... and either gets a credit or a chargeback.

It's not deliberate fraud on the resellers part but it leads to problems for the program when its being done in mass quantity by the resellers...

Let's say, and this is a number out of thin air, that 15% of the resellers in any given program are 'overmarketing' the products. Depending on the volume of joins from these resellers, a program could land in hot water VERY quickly with the cb ratios allowable now.

Someone icq'd me yesterday about this very problem -- seems the reseller was promising a certain video that wasn't in the site...

More than one revshare program has been hit with reseller fraud of late as well, not a good sign, tho that is a deliberate defrauding of the program, not an accidental one as the case above illustrates.