Simpleminded Surfmasters need to know ?

[Toby]

Originally Posted by Rcourt64

How many of you are actually using PPC techniques to sell your products?
please? someone?

I took a look at Adwords, Overture, etc. a couple of years ago. I ran some numbers for a couple of my top selling programs using figures from my stats for average income per sale, conversion ratios etc. it was pretty clear that the conversion ratios would have to be significantly better to make it worth the extra work to manage PPC campaigns to keep the click cost at an optimum level.