Playboy Spends 17.6 million on Club Jenna

[gonzo]

LOS ANGELES — Playboy Enterprises’ acquisition of Club Jenna was a $17.6 million deal, according to a Securities and Exchange Commission filing Wednesday.

The purchase, announced in June, includes websites, DVD titles, film production assets and retail distribution. Playboy also is incorporating Club Jenna’s DVD content into its pay-per-view TV offerings nationwide and will make use of the company’s contract stars in future productions.
Playboy paid $7.7 million at closing, with additional payments of $1.6 million, $1.7 million, $2.3 million and $4.3 million required in 2007, 2008, 2009 and 2010, respectively.

The deal also included “future contingent ‘earnout’ payments based primarily on sales of existing content of the acquired business over a 10-year period.”
At the time of purchase, Playboy chairman and CEO Christie Hefner said that “Club Jenna is a very attractive business, which we believe will be both financially accretive and strategically complementary as we continue to execute our multiplatform strategy.”

Both Jameson and her husband, Club Jenna President Jay Grdina, signed personal service agreements with Playboy in conjunction with the acquisition. But Jameson retains her industry persona and is free to appear in promotions for toy companies, mainstream advertisers and others.

The Club Jenna deal, brokered by Peter Holt Gardiner of Eclipse Entertainment Capital LLC, was said to be a coup for the publicly traded Playboy, which entered the hardcore DVD market for the first time in 2005 with the launch of Spice Studios and is facing increased competition in the PPV sector from Hustler TV and the impending launch of Penthouse's own PPV channel.
On Tuesday, Playboy Enterprises Inc. announced a loss of $3.3 million as it pared 30 jobs and U.S. TV sales fell in the last quarter.

Playboy said U.S. TV sales fell 17 percent to $20.9 million in the quarter after a loss of exclusivity with DirecTV Group Inc., which dropped two of five Playboy channels. Rising competition from video-on-demand services also hurt U.S. TV sales. International TV sales rose 11 percent to $13.2 million.

[Jace]

Just so everyone knows, it would only take $1.5mil to buy out Tabitha's Toybox

[softball]

Originally Posted by Jace

Just so everyone knows, it would only take $1.5mil to buy out Tabitha's Toybox

You are joking, right? LMFAO

[Hell Puppy]

Originally Posted by Jace

Just so everyone knows, it would only take $1.5mil to buy out Tabitha's Toybox

....GonZo is available for a sackful of Krystals.

[Jace]

Originally Posted by rhetorical

You are joking, right? LMFAO

do I even have to say it?

[Forest]

i knew I should have married jenna when i had the chance

[Hipchick]

Iwonder if this has anything to do with Jenna and her husband splitting up??

[Jace]

Originally Posted by Hipchick

Iwonder if this has anything to do with Jenna and her husband splitting up??

doubt it, jenna had a serious brand before Jay, and would continue to have a serious brand after Jay

the only thing different is that Jenna has been wanting to slowely get out of the biz for years now....this is just one big step in that direction

she is 31 years old and now has made more in 10 years than most people have made in 3 lifetimes

[bluemoney]

Originally Posted by Hell Puppy

....GonZo is available for a sackful of Krystals.

Makes sense to me, I for one have always considered Krystal burgers as legal tender.

[NickPapageorgio]

Originally Posted by bluemoney

Makes sense to me, I for one have always considered Krystal burgers as legal tender.

I seen the billboards for em...but I never had em.

They look like white castles...similar?

[Hammer]

Mr. Jenna is a dick.

Yeah Nick, Krystals and White Castles are the same thing.