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#7 |
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Easy Like Sunday Morning
Want to see your own Advertising Here!
Join Date: Oct 2002
Location: Behind a couch, somewhere in Philly
Posts: 7,628
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I don't think one can brand without having "mega-money". That means TV commercials and event sponsorships. Look at the stupid names, Google, Yahoo, E-Harmony - who would buy e-harmony as a date site name? No one! - Monster - who would buy that domain as a job site? Again, no one.
Tons of money can make the stupidest sounding anything brandable. So my question is, aeon, do you think it's possible to do branding without $50 million in the startup coffers? And if so, how? |
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