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Old 06-14-2005   #1
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would you promote FREE or Paid trials ?

I promote free and paid trials

amateur free converts best for us ;-)
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Old 06-14-2005   #2
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I'd go with payed... but I'm greedy
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Old 06-14-2005   #3
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Seriously...

try this.

"Add your email for a free 5 min preview..."

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Old 06-14-2005   #4
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well here my question... if YOU promote both... then why don't you have an option for promoting both in your poll?

hmmm one or the other... personally if i knew what i was doing (which i oviously don't from the lack of content in my posts) I would promote free trials
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Old 06-14-2005   #5
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On a rev share it would depend on the back end. If it's a back end that I think will retain like awell above average/like a mother fucker I'd go free if it upped my conversion ratio enough. If it's just an average back end I'd stay with paid.
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Old 06-14-2005   #6
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Quote:
Originally posted by TheEnforcer@Jun 14 2005, 11:26 AM
On a rev share it would depend on the back end. If it's a back end that I think will retain like awell above average/like a mother fucker I'd go free if it upped my conversion ratio enough. If it's just an average back end I'd stay with paid.
sucker...

;-))

Either way , you are merely hoping the surfer does not remember to cancel.

Mind you worse recurring sites EVER are fake beast LOL


errrr , so I'm told lol
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Old 06-14-2005   #7
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Quote:
Originally posted by Nickatilynx+Jun 14 2005, 11:28 AM-->
QUOTE (Nickatilynx @ Jun 14 2005, 11:28 AM)
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Old 06-14-2005   #8
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If the person has to whip out their credit card, then free, $1, $1.95, $2.95 are all the same.. so it depends on which one has the higest payout, conversion ratios dont variate much amogst these price points.

Free porn is bad for business.
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Old 06-14-2005   #9
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Quote:
Originally posted by Bhelliom+Jun 14 2005, 11:31 AM-->
QUOTE (Bhelliom @ Jun 14 2005, 11:31 AM)
Quote:
Originally posted by Nickatilynx@Jun 14 2005, 11:28 AM
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Old 06-14-2005   #10
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Quote:
Originally posted by Nickatilynx+Jun 14 2005, 11:32 AM-->
QUOTE (Nickatilynx @ Jun 14 2005, 11:32 AM)
Quote:
Originally posted by Bhelliom@Jun 14 2005, 11:31 AM
Quote:
Originally posted by Nickatilynx@Jun 14 2005, 11:28 AM
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Old 06-14-2005   #11
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With our affiliates there are so many variables in how a certain site will convert. We give our affiliates the option of the type of payout program to join.

Eroticy.com has a 3 day free trial that converts like crazy. I've worked with other sites where free trials end up being open wounds that bleed a business dry.

As a rule there is no rule. It depends on the product and the audience. IMHO.
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Old 06-14-2005   #12
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case study:

our clubta.com site charges 2.95 for a 3day trial, to 7 sites, if not canceled in 3 days recurrs at $39.95 monthly.

our affiliates can promote clubta.com for a free 3 day trial, to all 7 sites, if not canceled in 3 days recurrs at 50% off clubta.com site only at 19.95 monthly for all 7 sites..


offering a free trial with 50% off monthly converts the best...
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Old 06-14-2005   #13
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With a free trial I'd likely be more open to use it on single girl/amateur sites of that nature that can work to retain the members.
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Old 06-14-2005   #14
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Quote:
Originally posted by Nickatilynx+Jun 14 2005, 02:28 PM-->
QUOTE (Nickatilynx @ Jun 14 2005, 02:28 PM)
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Old 06-14-2005   #15
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Quote:
Originally posted by clubta@Jun 14 2005, 12:04 PM
offering a free trial with 50% off monthly converts the best...
Case 1: revenue when rebilled $42.90

Case 2: revenue when rebilled $19.95

Case two is 53% cheaper for the surfer. And it converts BETTER! wow, thats amazing.
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Old 06-14-2005   #16
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Quote:
Originally posted by TheEnforcer+Jun 14 2005, 09:10 PM-->
QUOTE (TheEnforcer @ Jun 14 2005, 09:10 PM)
Quote:
Originally posted by Nickatilynx@Jun 14 2005, 02:28 PM
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Old 06-15-2005   #17
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Quote:
Originally posted by Bhelliom@Jun 14 2005, 02:31 PM
Isn't that the whole point of trials? drunken college students signing up on a lark one night...then waking up with nothing but a hangover and a sore ass and forgetting what they did...until they read their credit card statements 3 months later... god bless college...
That USED to be the whole point.

Once surfers caught on to that scam this business became a business and stopped being fun.
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Old 06-15-2005   #18
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Quote:
Originally posted by DollarManSteve+Jun 14 2005, 12:11 PM-->
QUOTE (DollarManSteve @ Jun 14 2005, 12:11 PM)
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Old 06-15-2005   #19
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Quote:
Originally posted by Jeremy@Jun 15 2005, 04:01 AM
I think you've just contradicted your earlier post Steve! :-))

I read your earlier post as saying that as long as the surfer has a cc then the price points of a low cost trial have relatively little effect on conversions.

If the monthly price has a big effect on conversions (what's the point of the trial then), then how does it affect the retention?

I seem to remember that back in the late 90s most of the proggies found that increasing the monthly price had relatively little effect on sales & retention. But I could be well wide of the mark.
Hmm, I think I was just trying to make the point that in any other business this would be a funny conversation... only in this business do you have to argue that its easier to sell something for 53% less!

But the real point is,why bother offering Case 2 at all because it generates so much less revenue (given a consistent trial-full ratio), could the conversion rate really be THAT much higher to make up for the lost revenue? I stick by my earlier point of trial prices having a small effect on conversions and support the idea that the monthly price has little effect on retention.
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Old 06-16-2005   #20
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Quote:
Originally posted by DollarManSteve+Jun 15 2005, 06:26 AM-->
QUOTE (DollarManSteve @ Jun 15 2005, 06:26 AM)
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Old 06-16-2005   #21
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Whticon sites had the best signup to conversion equation.

I will not share what it is, because it's part of my verbal Non Disclosure to Nick.

That and a few nights we got drunk and really messed up, and... Well I can't talk about that either.
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Old 06-16-2005   #22
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Quote:
Originally posted by clubta@Jun 16 2005, 05:45 AM

if you have not started to promote club T.A., what are you waiting for..? we are offering affiliates only free trials and upto 100% rev-share..
You guys obviously know your metrics better than anyone else, and if it wasnt generating more revenue, then you wouldnt be doing it! :P

As far as promoting ClubTA, I dont think I'll be doing that (being that I work for Dollarmachine/Python). But, Why don't I buy all your 401, 404/403 and exit traffic? my cheque writing hand is getting atrophy from under-use.
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Old 06-16-2005   #23
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Quote:
Originally posted by DollarManSteve@Jun 15 2005, 06:26 AM
Hmm, I think I was just trying to make the point that in any other business this would be a funny conversation... only in this business do you have to argue that its easier to sell something for 53% less!
LOL - wasn't tryiing to piss with you or put you down - glad you didn't see it like that :-)

Oddly, though I seem to remember info on a Marketing course from way back when that certain luxury goods are thought to be fairly price insensive purchases *unless* the drop below a certain level at which they're no longer perceived to be luxury and actually lose sales. Things like Rolls Royces, swimming pools etc.

(I've never seen any proper data to back this up, so it may just be a myth).
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Old 06-16-2005   #24
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Quote:
Originally posted by Jeremy+Jun 16 2005, 08:38 AM-->
QUOTE (Jeremy @ Jun 16 2005, 08:38 AM)
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Old 06-16-2005   #25
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Quote:
Originally posted by Jeremy@Jun 16 2005, 08:38 AM


Oddly, though I seem to remember info on a Marketing course from way back when that certain luxury goods are thought to be fairly price insensive purchases *unless* the drop below a certain level at which they're no longer perceived to be luxury and actually lose sales. Things like Rolls Royces, swimming pools etc.

(I've never seen any proper data to back this up, so it may just be a myth).
Ahem, let me put on my economics hat. What you speak of is called a positive network externality. For luxury items, take a womens hand bag for example (you know those freakin $2000 LV bags!?!?) , as the price increases, so does its 'prestige value' and thus actually increases the demand (in a graphical sense a +ve externalilty flattens the demand curve, and in extreme cases can actually create an upward sloping demand curve! ie demand increases with price)

I know all those years at school would be good for something! :P

Though, I dont know whether this effect could be seen in porn sites.. someone should try it! $99.99 a month, no trial!!
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Old 06-16-2005   #26
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Quote:


Originally posted by DollarManSteve+Jun 16 2005, 06:22 AM-->
QUOTE (DollarManSteve @ Jun 16 2005, 06:22 AM)
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Old 06-17-2005   #27
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Quote:
Originally posted by clubta@Jun 16 2005, 07:02 PM

steve who writes the checks you or dan..>?

I do not have exit consoles on our sites to sell. 100% credit for all sales goes to the affiliate..
Who's Dan?

No, I dont really write cheques, but I do have money to allocate. Some guy with a booming voice who sits in a chair behind a curtain at the end of a big, long hallway writes the cheques
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Old 06-17-2005   #28
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Steve I will be gone until next thrusday, I would like to speak with you about my exit traffic from overture, google, sex.com and findwhat...

Does Danny works for dollar machine and Python..?

Steve get intouch with me next week.. thrusday works for me.. ICQ: 141219478
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Old 06-17-2005   #29
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Quote:
Originally posted by clubta@Jun 17 2005, 07:53 AM
Steve I will be gone until next thrusday, I would like to speak with you about my exit traffic from overture, google, sex.com and findwhat...

Does Danny works for dollar machine and Python..?

Steve get intouch with me next week.. thrusday works for me.. ICQ: 141219478
webmaster at clubta.com
Ohhh.. Danny.. funny how that extra syllable completely threw me off :P yes, he sits 5 feet behind me. I'll hit you up next week
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