Quote:
Originally posted by *KK*@May 4 2004, 10:20 PM
Last but not least, I'm still of, and probably always will be, the "Nick" mindset. Surfers are a bunch of bandwidth sucking freeloaders until they spend money and should be treated as such. I'm NOT saying double bill them, cross sell them to death without clear disclosure or any of those things. What I AM saying is if you look at the popularity of Kazaa, Morpheus (all those damn spyware supported programs where the freeloading bastards go to find their free porn) it's clear and obvious that the surfer's got the upper hand, especially if he knows how to charge back.
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Yeah, but a lot of folx do not even give the surfer a fair shake after they have his money. Instead of treating him as a customer then, they simply look for the next quick upsell to extract some more money. Amateur sites have historically been the best at treating their members well and consequently usually have excellent retention rates. Coincidence? Not hardly.
I agree with cutting the surfer no slack if he's just free loading....making it a pain in the ass to get free porn is a pretty good way to incent him to buy. However, there's a fine line to walk there. If you go too far, you're pissing in the well by killing their trust. We've already made a large percentage of the market afraid to use their credit cards, we're in danger of making them hesitent to surf adult sites in general for fear of having their PC's trashed. The demand for porn will always be there, but you risk pushing them to things like Kazaa for their fix instead of the web itself.
I do agree that the current business models are largely way past due for an overhaul.
05-05-2004
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