Want better conversion ratios.......

[sarettah]

Hey, it works for the restaurants..........................

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http://story.news.yahoo.com/news?tmpl=stor...nm/odd_music_dc

Over-Spending at Restaurant: a Classical Problem?

LONDON (Reuters) - If the next time you are in a restaurant you suddenly feel an inexplicable urge to shell out for a beguiling Bordeaux, it may just be the Beethoven talking.

A British scientific study shows that a bit of classical music can persuade diners to buy more fancy coffees, pricey wines and luxurious desserts.

Researchers at Britain's universities of Leicester and Surrey persuaded a restaurant to alternate silence, pop music and classical on successive nights over 18 days, Sunday's Observer newspaper reported.

On nights when the classics were playing -- a tape of Beethoven, Mahler and Vivaldi -- patrons spent more on dinner, especially on "luxuries" such as coffee, dessert, fine wines and starters.

http://www.bitsntits.com/humor000001.htm