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| Legacy Archived Main Board Business chat and general industry chat. All participation is welcome. Dont post your fucking spam here. |

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#1 |
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Members
Join Date: Jul 2003
Location: Portland
Posts: 36
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Check out this crazy market research firm will tell you everything you ever needed to know about yourself and others with just a zip code. It's hilarious...
http://cluster2.claritas.com/YAWYL/Default....wjsp?System=WL
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#2 |
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Administrator
Want to see your own Advertising Here!
Join Date: Oct 2002
Posts: 11,618
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The information is so general, it could all be subsituted for each other....
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#3 |
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Members
Join Date: Jul 2003
Location: Portland
Posts: 36
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I know it's totally general but I bet they're making a killing selling this info to companies, like they can actually tell that because I live in a certain zip code I will drink Diet 7-up. (I do but thats not the point.) Hey, now that I think of it, it's almost as ridiculous as selling porn!
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#4 |
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Celebrating Company's Success with A Beer From Mini Bar
Want to see your own Advertising Here!
Join Date: Oct 2002
Location: Little South of Sanity
Posts: 6,551
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While it is general info I put in my zip code and it was pretty accurate
http://cluster2.claritas.com/YAWYL/ziplook...p?zipcode=21075 |
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#5 |
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Members
Want to see your own Advertising Here!
Join Date: Oct 2002
Location: Hills of N. GA
Posts: 10,823
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Wow - I put in the snooty place where I used to live:
1 Blue Blood Estates 2 Winner's Circle 3 Executive Suites 11 Second City Elite 12 Upward Bound And now: 58 Blue Highways 59 Rustic Elders 60 Back Country Folks 62 Hard Scrabble Pretty darned accurate!
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#6 |
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Stay Out Of The Box
Want to see your own Advertising Here!
Join Date: Oct 2002
Location: Lost in the ozone
Posts: 10,318
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Lifestyle clusters are used extensively in direct marketing stuff......
Lists are purchased by area/lifestyle etc. They can tell you the likelihood of kids in household, ages, disease rates all sorts of good info for making that target just a little bit smaller..... And the companies that provide the analysis get a good penney for it too... and just like in any industry, there are good providers and there are garbage providers. Most of the stuff I do now is for hospitals (just moved into the neighborhood, you probably got a letter from one of my systems...lol). Most hospitals target their mail pretty carefully varying the message delivered based on lifestyle segmentation.
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#7 |
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Guests
Join Date: Feb 2003
Posts: 210
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LOL
Mine was pretty accurate too!
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