Check out this crazy market research firm will tell you everything you ever needed to know about yourself and others with just a zip code. It's hilarious...

http://cluster2.claritas.com/YAWYL/Default....wjsp?System=WL

The information is so general, it could all be subsituted for each other....

I know it's totally general but I bet they're making a killing selling this info to companies, like they can actually tell that because I live in a certain zip code I will drink Diet 7-up. (I do but thats not the point.) Hey, now that I think of it, it's almost as ridiculous as selling porn! :rokk:

While it is general info I put in my zip code and it was pretty accurate

http://cluster2.claritas.com/YAWYL/ziplook...p?zipcode=21075

Wow - I put in the snooty place where I used to live:

1 Blue Blood Estates
2 Winner's Circle
3 Executive Suites
11 Second City Elite
12 Upward Bound

And now:

58 Blue Highways
59 Rustic Elders
60 Back Country Folks
62 Hard Scrabble

Pretty darned accurate! :)

Lifestyle clusters are used extensively in direct marketing stuff......

Lists are purchased by area/lifestyle etc. They can tell you the likelihood of kids in household, ages, disease rates all sorts of good info for making that target just a little bit smaller.....

And the companies that provide the analysis get a good penney for it too...
and just like in any industry, there are good providers and there are garbage providers.

Most of the stuff I do now is for hospitals (just moved into the neighborhood, you probably got a letter from one of my systems...lol). Most hospitals target their mail pretty carefully varying the message delivered based on lifestyle segmentation.

LOL
Mine was pretty accurate too!
:biglaugh: