You Are Where You Live

sarettah · 07-09-2003

Lifestyle clusters are used extensively in direct marketing stuff......

Lists are purchased by area/lifestyle etc. They can tell you the likelihood of kids in household, ages, disease rates all sorts of good info for making that target just a little bit smaller.....

And the companies that provide the analysis get a good penney for it too...
and just like in any industry, there are good providers and there are garbage providers.

Most of the stuff I do now is for hospitals (just moved into the neighborhood, you probably got a letter from one of my systems...lol). Most hospitals target their mail pretty carefully varying the message delivered based on lifestyle segmentation.

07-09-2003	#6
sarettah Stay Out Of The Box Want to see your own Advertising Here! Join Date: Oct 2002 Location: Lost in the ozone Posts: 10,318	Lifestyle clusters are used extensively in direct marketing stuff...... Lists are purchased by area/lifestyle etc. They can tell you the likelihood of kids in household, ages, disease rates all sorts of good info for making that target just a little bit smaller..... And the companies that provide the analysis get a good penney for it too... and just like in any industry, there are good providers and there are garbage providers. Most of the stuff I do now is for hospitals (just moved into the neighborhood, you probably got a letter from one of my systems...lol). Most hospitals target their mail pretty carefully varying the message delivered based on lifestyle segmentation. __________________ Free Adult Webcams

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