Microsoft, Google Sued for Patent Infringement

gonzo · 02-19-2008

LIBERTY TOWNSHIP, Ohio - Microsoft and Google were sued last week by a company that claims to own a patent on paid search models.
Paid Search Engine Tools of Liberty Township, Ohio, claimed in the lawsuit that Microsoft's paid search platform adCenter and Google's AdWords program violate patent No. 7,043,450 for "Paid Search Engine Bid Management."
J. Robert Chambers, the attorney for Paid Search Engine Tools, said the 2006 patent was for a method of optimizing keyword bids. The abstract filed with the U.S. Patent Office describes it as a system for monitoring keyword bids across one or more search engines so that that marketers can adjust their pay-per-click bids.
Paid Search Engine Tools previously provided this service to marketers, Chambers said, but Google, Microsoft and Yahoo! cut into the company's business when they began to offer the service.

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02-19-2008	#1
gonzo Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Apr 2003 Location: Atlanta,Ga. Posts: 17,795 Blog Entries: 11	Microsoft, Google Sued for Patent Infringement LIBERTY TOWNSHIP, Ohio - Microsoft and Google were sued last week by a company that claims to own a patent on paid search models. Paid Search Engine Tools of Liberty Township, Ohio, claimed in the lawsuit that Microsoft's paid search platform adCenter and Google's AdWords program violate patent No. 7,043,450 for "Paid Search Engine Bid Management." J. Robert Chambers, the attorney for Paid Search Engine Tools, said the 2006 patent was for a method of optimizing keyword bids. The abstract filed with the U.S. Patent Office describes it as a system for monitoring keyword bids across one or more search engines so that that marketers can adjust their pay-per-click bids. Paid Search Engine Tools previously provided this service to marketers, Chambers said, but Google, Microsoft and Yahoo! cut into the company's business when they began to offer the service. Read the rest of BeeYonka's article here __________________ We are putting the bastards of this world on notice; greed and corruption will always be met with "a voice made of ink and rage." "Never try and be like anyone else" - Hunter S. Thompson "The truth is the truth no matter how you try and package a lie" - Shellee Hale