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gonzo 02-19-2008 08:40 AM

Microsoft, Google Sued for Patent Infringement
 
LIBERTY TOWNSHIP, Ohio - Microsoft and Google were sued last week by a company that claims to own a patent on paid search models.
Paid Search Engine Tools of Liberty Township, Ohio, claimed in the lawsuit that Microsoft's paid search platform adCenter and Google's AdWords program violate patent No. 7,043,450 for "Paid Search Engine Bid Management."
J. Robert Chambers, the attorney for Paid Search Engine Tools, said the 2006 patent was for a method of optimizing keyword bids. The abstract filed with the U.S. Patent Office describes it as a system for monitoring keyword bids across one or more search engines so that that marketers can adjust their pay-per-click bids.
Paid Search Engine Tools previously provided this service to marketers, Chambers said, but Google, Microsoft and Yahoo! cut into the company's business when they began to offer the service.

Read the rest of BeeYonka's article here

EmporerEJ 02-19-2008 02:06 PM

Re: Microsoft, Google Sued for Patent Infringement
 
Quote:

Originally Posted by gonzo (Post 804704)
LIBERTY TOWNSHIP, Ohio - Microsoft and Google were sued last week by a company that claims to own a patent on paid search models.
Paid Search Engine Tools of Liberty Township, Ohio, claimed in the lawsuit that Microsoft's paid search platform adCenter and Google's AdWords program violate patent No. 7,043,450 for "Paid Search Engine Bid Management."
J. Robert Chambers, the attorney for Paid Search Engine Tools, said the 2006 patent was for a method of optimizing keyword bids. The abstract filed with the U.S. Patent Office describes it as a system for monitoring keyword bids across one or more search engines so that that marketers can adjust their pay-per-click bids.
Paid Search Engine Tools previously provided this service to marketers, Chambers said, but Google, Microsoft and Yahoo! cut into the company's business when they began to offer the service.

Read the rest of BeeYonka's article here

Y'okay......
They aren't related to acacia are they?

mmemmer 02-19-2008 02:46 PM

Re: Microsoft, Google Sued for Patent Infringement
 
Quote:

Originally Posted by EmporerEJ (Post 804841)
Y'okay......
They aren't related to acacia are they?

LOL that may qualify as the joke of the day! :yowsa:


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