My case for Al Gore....

softball · 12-12-2006

First let me make this very clear, this is not so much about politics as it is about marketing....a new style of political strategy.

Something I have noticed of late is how marketing is changing since the internet has "grown up". For instance Brittany Spears flashes her beaver to the world, then "apologises" saying she wishes she had Victoria's Secret's new line of underwear. I am convinced that was a very focussed and well thought out campaign planned well in advance of the "accidental" flash. (But possibly a smart ad guy cashing in on the moment) Non traditional, but probably effective.
Now I watch Gore. I didn't put the pieces together until this past week. Something was nagging at me. All the publicity around global warming in the past six months. It is being positioned as the new concern of youth. It is a young issue and if you are not on board, you are old and washed up. Kind of like the Pepsi generation of its day. When I see this, I just think there are skilled spin doctors and a crafty agency at work here. Gore has his film. He is at the fore front of eco warriors at the moment. He is on the talk show circuit.
The young will have a huge influence in the upcoming Presidential election. Especially when elections of late have been cliff hangers.
So in steps Gore. He is not "campaigning" as yet (in the traditional sense) but make no mistake, he is raising his profile and looking really good. He can tip the balance when the only issues anyone else will have is the war and the economy.
I love marketing and when I see a campaign this good all I can say is: Respect.

12-12-2006	#1
softball Members Want to see your own Advertising Here! Join Date: Jul 2005 Posts: 6,165	My case for Al Gore.... First let me make this very clear, this is not so much about politics as it is about marketing....a new style of political strategy. Something I have noticed of late is how marketing is changing since the internet has "grown up". For instance Brittany Spears flashes her beaver to the world, then "apologises" saying she wishes she had Victoria's Secret's new line of underwear. I am convinced that was a very focussed and well thought out campaign planned well in advance of the "accidental" flash. (But possibly a smart ad guy cashing in on the moment) Non traditional, but probably effective. Now I watch Gore. I didn't put the pieces together until this past week. Something was nagging at me. All the publicity around global warming in the past six months. It is being positioned as the new concern of youth. It is a young issue and if you are not on board, you are old and washed up. Kind of like the Pepsi generation of its day. When I see this, I just think there are skilled spin doctors and a crafty agency at work here. Gore has his film. He is at the fore front of eco warriors at the moment. He is on the talk show circuit. The young will have a huge influence in the upcoming Presidential election. Especially when elections of late have been cliff hangers. So in steps Gore. He is not "campaigning" as yet (in the traditional sense) but make no mistake, he is raising his profile and looking really good. He can tip the balance when the only issues anyone else will have is the war and the economy. I love marketing and when I see a campaign this good all I can say is: Respect.