[Dravyk]

I don't think one can brand without having "mega-money". That means TV commercials and event sponsorships. Look at the stupid names, Google, Yahoo, E-Harmony - who would buy e-harmony as a date site name? No one! - Monster - who would buy that domain as a job site? Again, no one.

Tons of money can make the stupidest sounding anything brandable. So my question is, aeon, do you think it's possible to do branding without $50 million in the startup coffers? And if so, how?