I Guess AVN cut the 401K...

[Toby]

Originally Posted by tony404

...I bet they plan on making a big surfer board with a vod.

I don't think they really have a plan. It's just another advertising vehicle to them.

[Hell Puppy]

Hef's buy back will no doubt find the company focused on the brand and the image. That's actually smart as that is the true value in playboy and what separates it from just being another company producing nudie pics and films.

Now, they still have issues to solve as print media in general is on the decline and they HAVE to evolve. BUT, in no way shape or form does GFY fit with anything Hef is likely to envision. So it makes sense to dump it and get what you can for it.

On the buying in, why keep Eric? Well, that's not necessarily a bad idea either. You likely buy it based on what it is right now and whatever revenue it produces. If you dump Eric, you likely dump a lot of the relationships that yield whatever revenue is left over there.

So you keep him at least for a while. The bigger question is what do the buyers really want with it and AVN?

Ran smartly, a board is almost pure profit, but it's still a shrinking market especially if your sole revenue stream for it is affiliate program advertising.