I Guess AVN cut the 401K...

[RawAlex]

I am going to add this:

Some of this makes me think that the "webmaster" thing is dead, that soon enough most of the programs will dry up and websites will be run only by producer companies. Rather than selling their content to other sites, they will just keep the deal in house, stop licensing DVDs for web use besides their own, and call it a day. After all, if they have the content, they are golden.

Don't be surprised if you find Manwin's hand up AVN's ass on much of this.

[tony404]

I think GFY hasnt been a webmaster board in years. maybe 5 percent on that board actually work in adult. Webmaster boards are oprano, med pimpin the tone is different and you dont see wars like you see there. I bet they plan on making a big surfer board with a vod.

[Toby]

Originally Posted by tony404

...I bet they plan on making a big surfer board with a vod.

I don't think they really have a plan. It's just another advertising vehicle to them.

[Hell Puppy]

Hef's buy back will no doubt find the company focused on the brand and the image. That's actually smart as that is the true value in playboy and what separates it from just being another company producing nudie pics and films.

Now, they still have issues to solve as print media in general is on the decline and they HAVE to evolve. BUT, in no way shape or form does GFY fit with anything Hef is likely to envision. So it makes sense to dump it and get what you can for it.

On the buying in, why keep Eric? Well, that's not necessarily a bad idea either. You likely buy it based on what it is right now and whatever revenue it produces. If you dump Eric, you likely dump a lot of the relationships that yield whatever revenue is left over there.

So you keep him at least for a while. The bigger question is what do the buyers really want with it and AVN?

Ran smartly, a board is almost pure profit, but it's still a shrinking market especially if your sole revenue stream for it is affiliate program advertising.