Formula for selling a site?

[softball]

Originally Posted by gonzo

Im finding a lot of these older sties are like a hollywood set. A great front to draw in lookers and jack shit in the members area.

There is a look that some sites have that just scream rip off. Even though they may be as honest as the day is long. And they are from a few years ago....an era. Sites are like shop windows. They need to be updated and current or they look neglected and they are like any style from tattoos to blue jeans. If you are looking for the next or current generation, and don't forget, we are about a generation old now, then your site better reflect their taste and expectations.
Then there is the other theory, like Tabasco sauce, there is comfort in stability.
We tend to the latter, but still change regularly to make sure that customers know that the product is fresh and, of course, anything we can to encourage sales.