Formula for selling a site?

[gonzo]

Originally Posted by Electra

But you dont think the industry is declining to the point where you have personally given up on it. By buying up sites you are expanding what you have...right? Its really a question of those who can keep going and those who can't, or don't choose to. I suppose internet real estate..which is what websites are really...is like any other real estate in that do you fear that things will only get worse and try and get what you can for your property now, or do you wait and take the risk that things will get better and your property won't decline as much as you are being told it will.

I was talking to someone the other day who said that he is just going to put his sites in moth balls for a while and see where the industry goes rather than sell them for a price he knows isn't their value. According to him if he sold off his assets separately piece by piece..the domain, the content etc etc..he could get a lot more for it than if he just sold his site as a whole. I'm glad I don't have tons and tons of sites and have to make those kinds of decisions.

Im finding a lot of these older sties are like a hollywood set. A great front to draw in lookers and jack shit in the members area.

[Electra]

Originally Posted by gonzo

Im finding a lot of these older sties are like a hollywood set. A great front to draw in lookers and jack shit in the members area.

Why do you think that is? People must know they have to have a decent members area..are they just not bothering...don't care...trying to rip people off...what?

[softball]

Originally Posted by gonzo

Im finding a lot of these older sties are like a hollywood set. A great front to draw in lookers and jack shit in the members area.

There is a look that some sites have that just scream rip off. Even though they may be as honest as the day is long. And they are from a few years ago....an era. Sites are like shop windows. They need to be updated and current or they look neglected and they are like any style from tattoos to blue jeans. If you are looking for the next or current generation, and don't forget, we are about a generation old now, then your site better reflect their taste and expectations.
Then there is the other theory, like Tabasco sauce, there is comfort in stability.
We tend to the latter, but still change regularly to make sure that customers know that the product is fresh and, of course, anything we can to encourage sales.