Playboy Into the Red

[EmporerEJ]

Originally Posted by rhetorical

Personally, I skip right over internet ads. I have a huge blind spot there as do many others, I suspect.

When was the last time you actually "read" a newspaper ad?
Like a web ad, unless it catches your eye, people "skip" right over them.

Same thing. Advertising people just can "sell the sizzle" of the new medium yet. And newspaper editors seem to see the net as either an "expense," or some way to charge people for reading what is essentially a "free" medium for the consumer. Your 50 cent cover price on the paper has always been a "delivery" cost, and a way to qualify the subscriber as a serious reader. Because if he wasn't a serious reader, why would he pay a subscription?

There is no parallel, or standardized accepted model for the web component.....yet.

[softball]

Originally Posted by EmporerEJ

When was the last time you actually "read" a newspaper ad?
Like a web ad, unless it catches your eye, people "skip" right over them.

Same thing. Advertising people just can "sell the sizzle" of the new medium yet. And newspaper editors seem to see the net as either an "expense," or some way to charge people for reading what is essentially a "free" medium for the consumer. Your 50 cent cover price on the paper has always been a "delivery" cost, and a way to qualify the subscriber as a serious reader. Because if he wasn't a serious reader, why would he pay a subscription?

There is no parallel, or standardized accepted model for the web component.....yet.

I actually do read newspaper ads. Coincidentally, I just got in from breakfast at the local greasy spoon and it was busy with people reading current and day old newspapers The ads are being read in newspapers, but I question if they are on the net. They also stay open on tables and people glance down at them and they have a certain recyclyabele shelf life.