Niche Sells?

[softball]

this is something I know a lot about. You have to think of niche as boutique and it becomes very clear. I make an exceptionally good living out of niche. Even in this crappy recession, we do well when many are panicked. The reason is customer loyalty. They just can't find what we do anywhere else. If you walk down any busy street, there is the big window displays and the neon signs and every so often you will see a little wooden sign for a small business upstairs or down the alley. That is us. Extremely high profit margin and very low overhead. We sell to focussed customers who know what they want. What we do is the future of the internet porn business for those who don't want the headaches of running a large corporation with tons of staff and offices and overhead etc. Its not for everyone, but it is very profitable. We have had leggycash dot com up an running for a couple of years now ant the guys that do well only do about ten sales a day, but like I said, we are small. But the main focus of what we do is word of mouth in a small (by internet standards) community of loyal customers. We still have a couple of members who have never missed a payment since 97. Niche sells? I would say that is not even an issue.

[bluemoney]

Originally Posted by rhetorical

. . . We still have a couple of members who have never missed a payment since 97.

That's impressive as hell! I'm sure not too many of the "Big Boy's" could say that.

[MRock]

Originally Posted by rhetorical

this is something I know a lot about. You have to think of niche as boutique and it becomes very clear. I make an exceptionally good living out of niche. Even in this crappy recession, we do well when many are panicked. The reason is customer loyalty. They just can't find what we do anywhere else. If you walk down any busy street, there is the big window displays and the neon signs and every so often you will see a little wooden sign for a small business upstairs or down the alley. That is us. Extremely high profit margin and very low overhead. We sell to focussed customers who know what they want. What we do is the future of the internet porn business for those who don't want the headaches of running a large corporation with tons of staff and offices and overhead etc. Its not for everyone, but it is very profitable. We have had leggycash dot com up an running for a couple of years now ant the guys that do well only do about ten sales a day, but like I said, we are small. But the main focus of what we do is word of mouth in a small (by internet standards) community of loyal customers. We still have a couple of members who have never missed a payment since 97. Niche sells? I would say that is not even an issue.

Good post, very true to our biz also. The only thing I can add is that Jill still does camshows with guys from 10 years ago. They have followed her from cam platform to cam platform. They like her, they can't find a girl that does it like her, they stay loyal to her. The live interaction is how we started and what keeps us in.