Niche Sells?

[Robert]

Originally Posted by TheEnforcer

Tattoos can be very sexy so that's an easy one to say yes to.

I totally agree.

[Hell Puppy]

Depends on what you mean by "sells"...

Try to imagine adult maturing to the level of retail, we're getting pretty close. You cant compete with Wal-Mart, Kmart, Target, Macys, Lowes, Best Buy, Home Depot, etc. They have it all and the economy of scale is on their side.

However, the little guy can set himself up a small shop somewhere off the beaten path where rent isn't so high. He can then afford to sell things that either are too low volume, too high quality/expensive or too specialized to be of interest to wally world. But if he can tap into that audience that is looking for those things, he can make himself a good living because they're never going to get it at a big box retailer.

Niche sites are much the same as the little specialty shop. Does niche sell? If you're a small outfit, it can provide you a nice comfortable living. Several people on this board really fit into this category. If Oprano has a niche of it's own these days, that's probably it.

Now, if you're the big mega site, and you're being asked does niche sell, you might as well being asking Wal-mart why they dont carry any tube type amps in their electronics department. It's not worth the pain in the ass, and their time, energy, floor space, and bandwidth is better suited to stuff that appeals to the great unwashed since that is their customer base. And if they were to try they would try to mass produce it, which shows a basic lack of understanding of that customer. This all parallels niche markets in adult.

[softball]

this is something I know a lot about. You have to think of niche as boutique and it becomes very clear. I make an exceptionally good living out of niche. Even in this crappy recession, we do well when many are panicked. The reason is customer loyalty. They just can't find what we do anywhere else. If you walk down any busy street, there is the big window displays and the neon signs and every so often you will see a little wooden sign for a small business upstairs or down the alley. That is us. Extremely high profit margin and very low overhead. We sell to focussed customers who know what they want. What we do is the future of the internet porn business for those who don't want the headaches of running a large corporation with tons of staff and offices and overhead etc. Its not for everyone, but it is very profitable. We have had leggycash dot com up an running for a couple of years now ant the guys that do well only do about ten sales a day, but like I said, we are small. But the main focus of what we do is word of mouth in a small (by internet standards) community of loyal customers. We still have a couple of members who have never missed a payment since 97. Niche sells? I would say that is not even an issue.

[bluemoney]

Originally Posted by rhetorical

. . . We still have a couple of members who have never missed a payment since 97.

That's impressive as hell! I'm sure not too many of the "Big Boy's" could say that.

[MRock]

Originally Posted by rhetorical

this is something I know a lot about. You have to think of niche as boutique and it becomes very clear. I make an exceptionally good living out of niche. Even in this crappy recession, we do well when many are panicked. The reason is customer loyalty. They just can't find what we do anywhere else. If you walk down any busy street, there is the big window displays and the neon signs and every so often you will see a little wooden sign for a small business upstairs or down the alley. That is us. Extremely high profit margin and very low overhead. We sell to focussed customers who know what they want. What we do is the future of the internet porn business for those who don't want the headaches of running a large corporation with tons of staff and offices and overhead etc. Its not for everyone, but it is very profitable. We have had leggycash dot com up an running for a couple of years now ant the guys that do well only do about ten sales a day, but like I said, we are small. But the main focus of what we do is word of mouth in a small (by internet standards) community of loyal customers. We still have a couple of members who have never missed a payment since 97. Niche sells? I would say that is not even an issue.

Good post, very true to our biz also. The only thing I can add is that Jill still does camshows with guys from 10 years ago. They have followed her from cam platform to cam platform. They like her, they can't find a girl that does it like her, they stay loyal to her. The live interaction is how we started and what keeps us in.