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Old 07-23-2008   #1
DannyCox
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Default Re: Its Official. Porn is not recession proof....

Wicked was late getting into the Internet game. Many of the larger Video companies thought that the Internet was just a flash in the pan back in the 1990's, and now they are paying for it. Their product is also quite vanilla where tastes have become a bit more extreme or niche. These people are finally realizing (too late) that it's not just about who has the "hottest chicks", but about what people really want.

People will always pay money for sex, be it real or virtual, but it's the method of delivery that changes.

"Video killed the radio star"
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Old 07-24-2008   #2
gonzo
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Default Re: Its Official. Porn is not recession proof....

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Originally Posted by DannyCox View Post
Wicked was late getting into the Internet game. Many of the larger Video companies thought that the Internet was just a flash in the pan back in the 1990's, and now they are paying for it. Their product is also quite vanilla where tastes have become a bit more extreme or niche. These people are finally realizing (too late) that it's not just about who has the "hottest chicks", but about what people really want.

People will always pay money for sex, be it real or virtual, but it's the method of delivery that changes.

"Video killed the radio star"
It is about what people want. And the biggest mistake I made in this business was just not believing that people would pay for this online as much as they do. I used to think that why would they look at it online when they could buy a magazine. Method of delivery changed.

Ive just shifted my role at work from advertising to marketing. So look for a whole new slew of webmaster tools,weekly newsletters and marketing infromation from AEBN.

I posted in the Oprano traffic forum a thread for instance that tells you the top 5 stars searched for in our system.

Here are 5 hot movie series at AEBN
Throat Gaggers
Drunk Sex Orgy
Its Huge
Party Hardcore
All American Military (gay)

Why series? Because people that are interested in series are repeat customers which make you more money.

This morning Im compiling information on the gay video that we have exclusive rights to. I know that the gay market isnt totally saturated and those consumers spend a lot of money as well.

What I havent understood in the past is why they buy. Doesnt matter now with this kind of information at my fingertips.

So if your looking to try making some money in the gay market keep an eye out for the AEBN newsletter and of course here on Oprano.
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Old 07-24-2008   #3
EmporerEJ
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Default Re: Its Official. Porn is not recession proof....

Quote:
Originally Posted by DannyCox View Post
Wicked was late getting into the Internet game. Many of the larger Video companies thought that the Internet was just a flash in the pan back in the 1990's, and now they are paying for it. Their product is also quite vanilla where tastes have become a bit more extreme or niche. These people are finally realizing (too late) that it's not just about who has the "hottest chicks", but about what people really want.

People will always pay money for sex, be it real or virtual, but it's the method of delivery that changes.

"Video killed the radio star"
I wouldn't be too quick to count that gold yet.
The "other side" of the industry has a huge stockpile of content. They also have a completely different idea of it's value, compared to "internet Pioneers."

When the "old boys" are dumping DVDs at less than $1 wholesale, you realize they have devalued that content to the point of giving it away as an advertising method. Anyone able to show them a way to make any level of income from it will have as much content as they can possibly handle.

The more modern stuff, in many cases, is more "extreme." And I agree with you there on that having a different value from the old '' 'nilla" stuff from the 80's and early 90's. But there is an awful lot of that content out there, just waiting to be recycled.

Or, adapted for new uses........
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Old 07-24-2008   #4
Toby
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Default Re: Its Official. Porn is not recession proof....

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Originally Posted by EmporerEJ View Post
...But there is an awful lot of that content out there, just waiting to be recycled...
Waiting for what? Wait too long and the ship sails without you.
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Old 07-24-2008   #5
EmporerEJ
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Default Re: Its Official. Porn is not recession proof....

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Originally Posted by Toby View Post
Waiting for what? Wait too long and the ship sails without you.
If there's anything we've learned in the entertainment world, it's never too late.
Deep throat still sells. Hell, they keep recycling that.
Porn doesn't age.
That's the part internet people don't get.
I guarantee if you release a Ron Jeremy movie with new marketing, it will sell.
I recently found one of his better works on a compilation disk.
I can imagine re-releasing that clip to great fanfare with the correct marketing.

Ships don't sail without a pilot.

Point being, all that "old" formerly VHS content doesn't change in value. It's still just as valuable now, as it was a year ago.
Sure, there is the "hot chick" of the moment. They change. But Jenna's still big, and her stuff is a decade or more old.
There's no expiration date to content in the can.
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