The Collapse of the Affiliate Marketing Model

[Sexyteaser]

Let me just clarify that this is my personal opinion after reading and speaking with several people.

Mr. John Albright has personally contacted me to let me know he "has not threatened anyone." but I was told something different from someone who claims differently and a reliable source.

I guess I have just pissed off a whole slew of people this week but when it all comes down to it they say the "truth" will set you free.

Now only time will tell if these two legal battles will collapse and forever change the affiliate marketing model and just maybe I won't feel like using my voice to express my opinion was a death sentence. I would rather be tied to the solution than the problem. So, when you start seeing the replacement of Affiliate with Value Added Reseller or some other name to add distinction and distance from this we will know.

[gonzo]

I missed the threaten part?
Where was that brought up?

Oh I see an ICQ flashing from John now.

[Sexyteaser]

Originally Posted by gonzo

I missed the threaten part?
Where was that brought up?

Oh I see an ICQ flashing from John now.

I made a comment about it here http://www.oprano.com/msgboard/showt...highlight=nats

[Toby]

This business has always been a moving target. The only constant is that things are in a constant state of change.

I would agree that the current affiliate program model is ripe for some major shifts in the way programs do business. More streamlined, more efficient, more about quality traffic and less about traffic volume.

We've already seen pay per sale programs on free and trial joins all but vanish. There's been an ongoing consolidation of programs. DeeCash's recent acquisitions as a prime example. Along with that there have also been a number of programs quietly acquiring major traffic sources. Thumbzilla for example is now owned by Twistys.

I don't believe we will see the current affiliate model completely vanish, but it will certainly continue to evolve just as it has for the last 10+ years.

As for the litigation noted above, the only real effect will be to hasten along what would have occured in time anyway.

[Sexyteaser]

I just checked Pacer for some cases tonight and guess what I found....

3:06-cv-03988-JAP-JJH NR MEDIA, INC. et al v. TOO MUCH MEDIA, INC. et al
Joel A. Pisano, presiding
John J. Hughes, referral
Date filed: 08/22/2006
Date of last filing: 03/18/2008

Something new was filed today before the deadline...
I will get a copy and link for you all but its late so tomorrow.

[Sexyteaser]

Here is a snipit taken from the complaint...

1. Pursuant to Rule 23 of the F.R.C.P., to assert a class action against
Defendants for the following causes:
a. Violations of New Jersey’s Consumer Fraud Act, N.J.S.A. 56:8 et
seq.;
b. Negligent Misrepresentation;
c. Misappropriation and Conversion of Proprietary Confidential
Information;
d. Breach of Contract;
e. Intentional Interference with Existing Affiliate Contracts and
Memberships;
f. Intentional Interference with Prospective Business and Economic
Advantage;
g. Breach of Fiduciary Duty;
h. Violation of New Jersey’s Identify Theft Protection Act, N.J.S.A.
56:8-161 et seq.;
i. Indemnity and Contribution; and

j. Declaratory relief.

[pam]

Cliff notes -- who is bringing suit against NATS? Minusonebit?

[gonzo]

Originally Posted by pam

Cliff notes -- who is bringing suit against NATS? Minusonebit?

Naked Rhino

Recent threads....

http://www.oprano.com/msgboard/showt...ht=naked+rhino

[Sexyteaser]

h. Violation of New Jersey’s Identify Theft Protection Act, N.J.S.A.
56:8-161 et seq.;

I guess I should preface this with innocent until proven guilty but....

This point really concerned me. I believe it is $10,000 per violation in New Jersey. Does anyone have any idea how many consumer's processed their information through NATS. If 2 Much Media actually was aware of a security leak between them and the Billing Company why didn't anyone put out a fraud security announcement to the consumers? If this is true - How long have they been sitting on this information and doing nothing?