Newsletters?!?!?!?!? Your Opinion!

[ScottMcGowan]

I'm with Gonzo.

One of the biggest mistakes I've seen people make is sending out a newsletter for the sake of sending out a newsletter. In other words, it's just a bunch of garbage (especially the whole "new content newsletter") and it's deleted before it's even read.

You can send something monthly, semi-weekly, or whatever, but I'd suggest sending something out when you actually have something to talk about and not sticking to a set schedule. If you're debuting an entirely new product, great. Send something out. If you've noticed that a niche or particular service is doing better for some reason and would like to make sure your webmasters are savvy, send something out.

Don't set quotas on communication. It'll only come back to bite you in the ass in the end. Carpet bombing approaches to PR only works until people just stop paying attention to the bombs and go on about their regular routine. Make your words count.

[WebBilling.com]

Agreed, all of the above. I don't mind a bi-weekly newsletter and the best ones tell me something I didn't know I wanted to know.

Good newsletters take time and deserve the same type of attention to innovation that we address with our other business efforts. There is so much posturing, I like to see a sincere real-life quote or mini-profile now and then on an expert we can respect, someone who has really created a great blog, or review site or whatever...

[gonzo]

Originally Posted by WebBilling.com

Agreed, all of the above. I don't mind a bi-weekly newsletter and the best ones tell me something I didn't know I wanted to know.

Good newsletters take time and deserve the same type of attention to innovation that we address with our other business efforts. There is so much posturing, I like to see a sincere real-life quote or mini-profile now and then on an expert we can respect, someone who has really created a great blog, or review site or whatever...

That sounds like a great add in for that project we discussed in Vegas.

I want to interview.

1. Rogue Affiliate - THat bastard is bad!
2. Rogue Webmaster - He gets away with so much shit
3. Rogue Ex-Employee - Hes almost as bad as the affiliate!

and today I find the new kid on the block

4. ROGUE CHARITY COMPUTER OWNER

[WebBilling.com]

Originally Posted by gonzo

and today I find the new kid on the block

4. ROGUE CHARITY COMPUTER OWNER

My old computer??