How much is a customer worth to you?

[Hell Puppy]

You're talking customer acquisition costs I think. That's still a bit of a complex question because you're generalizing and not targetting.

But in general if we assume we are talking about a customer who has signed up for a site and what am I willing to pay to get him, then that too varies by site and potentially by source.

How many people in this business can even tell you what the average revenue per customer is? And if you know that, do you know what your lights on costs are and how that gets factored across those customers? Do you know your churn? That too impacts acquisition costs.

In many site configurations in this business there are certain percentages that come right off the top of every subscription. Let's forget affiliates for a minute, that's the obvious one. But in many many cases there are royalty agreements with the content being provided whether that's a model or a studio situation like VOD.

Lots to figure in. Assming it's being played straight up, no shave, no funny business with the charges or the numbers, I'm gonna guestimate that for most healthy sites a customer is worth somewhere between $20-30 bucks. Whether it's closer to $20 or $30 is going to depend on how fast and loose they are with upsells largely.

[EmporerEJ]

Oh for gawd's sake guys.....

It's not that complicated a question. Let's not apply a slide rule and a shrink.
No focus group, no nielsens, no guarranteed sexual tendancies. (Although MANY are "fetish inclined" of one type or another.)

If you actually READ the parameters...this is raw people here......just raw people. The only givens you have are, they own a PC, have internet access, and spend an above average amount of time online.

They are also probably socially "regressed" a bit, so more on the "geeky" side.
Again, I'll repeat, you don't know that they have EVER bought an adult website membership. (Odds are they have, but for sake of argument, assume they have not.)

I'm not asking you to donate a kidney here, or promise a contract.....just an off the cuff answer. Consider this "ad purchase" a new untested market.
There are no claimed 1:500 or 1:253. As if any of those are ever true.

[Buckwheat]

i want one of them dick machines for crimus

[EmporerEJ]

Originally Posted by Buckwheat

i want one of them dick machines for crimus

No dick maacheen for you buk weet.

[Hell Puppy]

Originally Posted by EmporerEJ

Oh for gawd's sake guys.....

It's not that complicated a question. Let's not apply a slide rule and a shrink.
No focus group, no nielsens, no guarranteed sexual tendancies. (Although MANY are "fetish inclined" of one type or another.)

If you actually READ the parameters...this is raw people here......just raw people. The only givens you have are, they own a PC, have internet access, and spend an above average amount of time online.

They are also probably socially "regressed" a bit, so more on the "geeky" side.
Again, I'll repeat, you don't know that they have EVER bought an adult website membership. (Odds are they have, but for sake of argument, assume they have not.)

I'm not asking you to donate a kidney here, or promise a contract.....just an off the cuff answer. Consider this "ad purchase" a new untested market.
There are no claimed 1:500 or 1:253. As if any of those are ever true.

You're not talking customers then you're talking eyeballs.

A customer is someone who buys something.

Totally unqualified eyeballs aren't worth much these days. So what would I pay for a raw click? Fractions of a penny....if I could get the fraud out.