Trial or No Trial - Opinions Plz

[softball]

Originally Posted by Hammer

If you do have a trial, I'd make it a limited trial, not just in time but content. Set aside a section with a limited amount of content. Enough to give the trial member a good idea of the quality of the content and convince them to let the trial roll over. That way it truly is a trial and they get what they paid for -- since it was probably only $3 or $4 anyway -- but at least they don't have access to all of the content so they can download as much as possible before the trial ends.

What a great idea. You sometimes I just overlook the obvious. It has got me thinking in a new direction. Fab advice.

[Hell Puppy]

It depends on the nature of the site. Mega-sites, PPV sites, etc fair very well with trials if there's enough content and quality to make the users keep coming back for more.

Now for something with a smaller collection of exclusive content such as an extreme niche or solo girls, you're leaving money on the table with a trial. The user either wants to see it enough to reach for his credit card or he doesn't....price point is rarely a factor within reason.

There are two types of surfers out there, those who will pay for content and those who will not. Those who will are typically have a decent amount of disposable income and aren't the guys who shop based on price.

[softball]

Originally Posted by Hell Puppy

It depends on the nature of the site. Mega-sites, PPV sites, etc fair very well with trials if there's enough content and quality to make the users keep coming back for more.

Now for something with a smaller collection of exclusive content such as an extreme niche or solo girls, you're leaving money on the table with a trial. The user either wants to see it enough to reach for his credit card or he doesn't....price point is rarely a factor within reason.

There are two types of surfers out there, those who will pay for content and those who will not. Those who will are typically have a decent amount of disposable income and aren't the guys who shop based on price.

It actually got me thinking about a "sampler" site. A limited content, inexpensive site with attractive upsells. Kind of like a Kelloggs Variety Pack of porn. Just enough to make it worth the price, but not enough to be totally satisfying.