Trial or No Trial - Opinions Plz

[PamiebDVD]

So what are your thoughts/experiences on offering a trial vs not offering a trial on a membership site?

Is there an increase in cb's or cancellations?

[gonzo]

Originally Posted by PamiebDVD

So what are your thoughts/experiences on offering a trial vs not offering a trial on a membership site?

Is there an increase in cb's or cancellations?

On a conventional membership site it has been my experience with the 2 programs that I am involved with that trials have very low conversion/retention rates.

In a typical membership site [at least my experience] it is a vehicle for users to come in suck down all your content and leave.

I think it could be successful if you had a site with so much content that it was impossible to see it all during the trial period.

It might work better for your DVD site. Its always worth a try.

With the small new program that I have licensed content to todays statics show 61 trials with 7 converts to full price for the week.

[spazlabz]

Originally Posted by gonzo

On a conventional membership site it has been my experience with the 2 programs that I am involved with that trials have very low conversion/retention rates.

In a typical membership site [at least my experience] it is a vehicle for users to come in suck down all your content and leave.

I think it could be successful if you had a site with so much content that it was impossible to see it all during the trial period.

It might work better for your DVD site. Its always worth a try.

With the small new program that I have licensed content to todays statics show 61 trials with 7 converts to full price for the week.

spaz

[PamiebDVD]

Thanks for the feedback!

Anyone else?

[Hammer]

If you do have a trial, I'd make it a limited trial, not just in time but content. Set aside a section with a limited amount of content. Enough to give the trial member a good idea of the quality of the content and convince them to let the trial roll over. That way it truly is a trial and they get what they paid for -- since it was probably only $3 or $4 anyway -- but at least they don't have access to all of the content so they can download as much as possible before the trial ends.

[gonzo]

Originally Posted by Hammer

If you do have a trial, I'd make it a limited trial, not just in time but content. Set aside a section with a limited amount of content. Enough to give the trial member a good idea of the quality of the content and convince them to let the trial roll over. That way it truly is a trial and they get what they paid for -- since it was probably only $3 or $4 anyway -- but at least they don't have access to all of the content so they can download as much as possible before the trial ends.

I totally agree.
I know that some programs do this but with a high expense to modifying scripts such at MPA or NATS.

[softball]

Originally Posted by Hammer

If you do have a trial, I'd make it a limited trial, not just in time but content. Set aside a section with a limited amount of content. Enough to give the trial member a good idea of the quality of the content and convince them to let the trial roll over. That way it truly is a trial and they get what they paid for -- since it was probably only $3 or $4 anyway -- but at least they don't have access to all of the content so they can download as much as possible before the trial ends.

What a great idea. You sometimes I just overlook the obvious. It has got me thinking in a new direction. Fab advice.