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Old 06-20-2006   #1
Hammer
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Default Re: Simple things work best when looking for sign ups.

Yes, Paul, exclusive content will improve signups considerably. You always use yourself as the example, but you produce your own content so you are not a good example.

The average pay site owner does not produce their own content, but buys it and in most cases they do not use exclusive content when they design their tours. I guarantee you that when a surfer that has been looking at porn sites for a while lands on a website with models that they've seen on other websites, they will be far less inclined to join than they will if the've never seen the models before.

You are a perfect example of what I warn many people just getting started in this business about when they say they are thinking of selling the content they are producing to make enough money to start their own pay site. If they wait to start their site until they are ready, and the content on their website is only available on their site and can be seen nowhere else on the net, they will be far better off than if they've been selling their content for a few years and now it's all over the place on countless other websites.

P.S. 'Big tits' and 'teens' have been niches as long as I've been in this business and still are. Chicks with big tits, glasses and and freckles would be a micro niche, which is the main niche broken down into a smaller niche.

Straight and gay are markets. Any subset of either of those markets are niches. Any subsets of those niches are micro niches. 'Teen' is a niche within the straight market, just as 'twink' is a niche within the gay market.
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Old 06-20-2006   #2
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Default Re: Simple things work best when looking for sign ups.

Quote:
Originally Posted by Hammer
Yes, Paul, exclusive content will improve signups considerably. You always use yourself as the example, but you produce your own content so you are not a good example.

The average pay site owner does not produce their own content, but buys it and in most cases they do not use exclusive content when they design their tours. I guarantee you that when a surfer that has been looking at porn sites for a while lands on a website with models that they've seen on other websites, they will be far less inclined to join than they will if the've never seen the models before.

You are a perfect example of what I warn many people just getting started in this business about when they say they are thinking of selling the content they are producing to make enough money to start their own pay site. If they wait to start their site until they are ready, and the content on their website is only available on their site and can be seen nowhere else on the net, they will be far better off than if they've been selling their content for a few years and now it's all over the place on countless other websites.

P.S. 'Big tits' and 'teens' have been niches as long as I've been in this business and still are. Chicks with big tits, glasses and and freckles would be a micro niche, which is the main niche broken down into a smaller niche.

Straight and gay are markets. Any subset of either of those markets are niches. Any subsets of those niches are micro niches. 'Teen' is a niche within the straight market, just as 'twink' is a niche within the gay market.
So red toe nails in nylons are a micro, microniche? My point is that if you treat a real niche like you treat big tits and teens, you miss the point and will probably fail in your promotion. Out of curiosity, what part of porn is not a niche in your opinion? This is what I am trying to figure out. When I go to fetish cash sites I scratch my head in wonder. There are a few who look like they are focussed but mainly they do balloons, leather, twinks, nylons, the gamut of what they think are niches. I think I would be hard pressed to convert any of the non-fetish, fetish sites I see. Content producers are the worst offenders in this area. They hammer out tons of what they think fulfill the market demand, sell it to people who hope it does, and wtf knows? Maybe it sells big. I am not sure. I can only speculate like everyone else.
But I don't ever sell the content I produce for the very reasons you pointed out. That is the kiss of death to a boutique business and good advice for anyone starting out today.
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Old 06-20-2006   #3
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Default Re: Simple things work best when looking for sign ups.

All of porn is made up of niches. If I wanted to promote the fetish niche and focus on the nylons micro niche, I would build a website to promote nylons and only showing photos of girls wearing nylons on the tour and use a domain name that has the word nylons in it and pack the members area with photos and videos of girls wearing nylons. I don't have to wear nylons to understand how to do that much, but I do agree that there are niches that require an understanding to promote effectively.

Where a webmaster would fail in an attempt to promote a niche, would be to design a site that shows girls in nylons, along with anal sex, lesbians, trannies, asians, teens, MILFs, etc. that are not wearing nylons in an attempt to provide one site that will appeal to everyone. Then, when he puts an ad on Google Adwords about girls in nylons and a surfer that is into that niche clicks and finds a tour that seemingly has nothing to do with nylons but only shows one photo that matches the niche, he's going to leave.
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Old 06-20-2006   #4
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Default Re: Simple things work best when looking for sign ups.

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Originally Posted by Hammer
I don't have to wear nylons to understand how to do that much,
No, but that would be fun to see!!
g'head! try it LOL


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Old 06-20-2006   #5
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Default Re: Simple things work best when looking for sign ups.

The closest I come is wearing spandex when I ride my bike.
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Old 06-20-2006   #6
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Default Re: Simple things work best when looking for sign ups.

Ahhh.. the age old arguement of traffic vs. content. Always a great arguement to see because much can be said in favor of both sides arguement.
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Old 06-20-2006   #7
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Default Re: Simple things work best when looking for sign ups.

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Originally Posted by TheEnforcer
Ahhh.. the age old arguement of traffic vs. content. Always a great arguement to see because much can be said in favor of both sides arguement.
i vote for both equally
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Old 06-21-2006   #8
Paul Markham
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Default Re: Simple things work best when looking for sign ups.

Quote:
Originally Posted by TheEnforcer
Ahhh.. the age old arguement of traffic vs. content. Always a great arguement to see because much can be said in favor of both sides arguement.
The two things go together, what is the most important can depend on your situation. for me traffic is King because I have the content thing solved.

However think along this line for a moment. If we had thought more about what we actually sell on the Internet do you think we would be suffering from "Free Porn" as much or do you think conversion ratios would be better?
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Old 06-21-2006   #9
Paul Markham
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Default Re: Simple things work best when looking for sign ups.

Quote:
Originally Posted by Hammer
Yes, Paul, exclusive content will improve signups considerably. You always use yourself as the example, but you produce your own content so you are not a good example.

The average pay site owner does not produce their own content, but buys it and in most cases they do not use exclusive content when they design their tours. I guarantee you that when a surfer that has been looking at porn sites for a while lands on a website with models that they've seen on other websites, they will be far less inclined to join than they will if the've never seen the models before.

You are a perfect example of what I warn many people just getting started in this business about when they say they are thinking of selling the content they are producing to make enough money to start their own pay site. If they wait to start their site until they are ready, and the content on their website is only available on their site and can be seen nowhere else on the net, they will be far better off than if they've been selling their content for a few years and now it's all over the place on countless other websites.

P.S. 'Big tits' and 'teens' have been niches as long as I've been in this business and still are. Chicks with big tits, glasses and and freckles would be a micro niche, which is the main niche broken down into a smaller niche.

Straight and gay are markets. Any subset of either of those markets are niches. Any subsets of those niches are micro niches. 'Teen' is a niche within the straight market, just as 'twink' is a niche within the gay market.
The only thing that impresses a surfer enough to sign up is the QUALITY OF THE PORN. He does not care if it's on 1 site or 1,000. And trust me if it were on 1,000 sites I would not be opening a paysite.

I will always stand against the misleading statement od Exclusive is the way to go". Quality is the way to go and if more sites offered quality and value for money we might not be in the situation of losing so many surfer to free porn.

Big tits and teens are a section of porn and if you want to make them work you have to define them more than just that. Except I suppose with big tits if you have enough very very big girls when anything will sell.
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