Simple things work best when looking for sign ups.

[Hell Puppy]

Originally Posted by Paul Markham

I knew that telling surfers about the updates was converting and retaining. What I did not realise was if we step up a notch it would jump like it has.

About 3-4 weeks ago we started to rotate some of the content that had been on the site for over a year. We took them out and put them into the "Updates" program. Holding it back at least a month before re introducing it to the site.

We also started to buy in more content, so long as it was similar to ours. So every day the member got a new video and a 2 new image sets. I'm sure retention worked a bit better.

We then moved up anther step in going to 2 videos and 4 image sets every day, half new half in rotation. Retention definitely upped.

Then inside and outside the tour we told people what they will get in the future next weeks updates and on the tour only what was last weeks updates. This was all completed a week ago, the same day I was telling everyone the World cup was a good thing for sign ups.

Seems it has nothing to do with the WC, it's all about showing the surfer what he's getting and what he's missing.

Conversions on affiliates traffic is up 25%, retention it's tough to tell as it's too early, doubt if it will hurt though. "I'm cancelling my membership because I can't handle all the new porn you keep putting up" :lolup:

Will move to 3 videos and 3 sets a day soon.

Traffic is king when it comes to getting signups.

But content is king when it comes to retention.

[Paul Markham]

Originally Posted by Hell Puppy

Traffic is king when it comes to getting signups.

But content is king when it comes to retention.

Would you send traffic to a site that converted 1:2000 or a site that converted 1:200 assuming the traffic took the same effort to get?

[Hell Puppy]

Originally Posted by Paul Markham

Would you send traffic to a site that converted 1:2000 or a site that converted 1:200 assuming the traffic took the same effort to get?

Obviously 1:200.

But first off not all traffic is created equal. And conversion rates are as much impacted by the proper filtering of the traffic as they are the tour which they are being sent to.

I know MY traffic very well, I can pretty reliably predict what they'll buy and what they wont.

But even with that, a totally blind link will have a very bad conversion rate compared to a link that discloses the type of site you're being sent to and that it is a paysite...

[Paul Markham]

Originally Posted by Hell Puppy

Obviously 1:200.

But first off not all traffic is created equal. And conversion rates are as much impacted by the proper filtering of the traffic as they are the tour which they are being sent to.

I know MY traffic very well, I can pretty reliably predict what they'll buy and what they wont.

But even with that, a totally blind link will have a very bad conversion rate compared to a link that discloses the type of site you're being sent to and that it is a paysite...

All those things are equal for this discussion. Unless you are saying you will work harder for a site that works badly than you will for a site that works well.

You will send your traffic to the guy who makes you the most money for the same effort. Unless you want to go out of business.

Now tell me what makes the difference of converting at 1:200 and 1:2000.

ON EXACTLY THE SAME TRAFFIC.

[Hammer]

Originally Posted by Paul Markham

Now tell me what makes the difference of converting at 1:200 and 1:2000.

ON EXACTLY THE SAME TRAFFIC.

The niche
The tour
The quality of the content in the tour
Exclusive content
The uniqueness of the site

[Paul Markham]

Originally Posted by Hammer

The niche
The tour
The quality of the content in the tour
Exclusive content
The uniqueness of the site

Exactly, the thing that the "Traffic is King" band will never accept is.

They send their traffic to the guys that pay them the most. Which normally is the guys with the best content.

But I'm not sure if "The niche" explains it enough. "Understanding the niche" is better IMO.

I totally agree with this "The uniqueness of the site". No idea how many sites are out there but I would say 90% of tours look very similar to a lot of others, to the surfer.

[softball]

Originally Posted by Paul Markham

Exactly, the thing that the "Traffic is King" band will never accept is.

They send their traffic to the guys that pay them the most. Which normally is the guys with the best content.

But I'm not sure if "The niche" explains it enough. "Understanding the niche" is better IMO.

I totally agree with this "The uniqueness of the site". No idea how many sites are out there but I would say 90% of tours look very similar to a lot of others, to the surfer.

Traffic is not king. Never make that mistake. The easiest thing in this business to get is traffic. A trained gorilla can move traffic. It takes great content to attract valuable traffic. Junk traffic is worth about as much as a K-car.
GFY is full of traffic rats making a few grand a month thinking they are king of the hill. WTF cares?
So is content or traffic king? The perennial argument. The answer is simple. Content is always king. This is not a chicken or egg argument. No content. No traffic. No argument.

[Hammer]

Originally Posted by Paul Markham

But I'm not sure if "The niche" explains it enough. "Understanding the niche" is better IMO.

Understanding the niche is very important, but if you promote teens, big tits, porn stars or lesbians, it doesn't really matter how well you understand the niche or how great the site is, you're still competing with way too many other sites. Now, if you pick a smaller niche or come up with a new idea like Bangbus, you'll have it made. At least until everyone catches on and jumps on the bandwagon.