Using porn in mainstream marketing

[Bishop]

http://www.shaiwear.com/

Shai Wear is a clothing line. Above is the link to their website. Trendy, flash, different catalogs for different seasons showing their clothes.


http://www.sexpacking.com/

This is another website that also belongs to Shai Wear. The marketing angle here is very different. Instead of just showing the clothes you can see a dirty version of their catalog. This version has the models fucking. As you watch the video catalogs on this site note the little dots on the screen. If you pull the curser over these points it will give you details about the clothes that the models are quickly taking off.

I posted something like this the other day with a sports bra company... the idea of a mainstream company with a mainstream product like clothing using graphic nudity and in this case fucking to sell their product is new.

I know advertising over the last decade has become much more suggestive but this site breaks down the barriers all together.

When I said its porn.. I mean it comes complete with a cum shot. The world is changing..

[gonzo]

Does this go on the time line?

[Rcourt64]

Do you truely believe it's a good marketing stradegy Bishop?
"Using porn to sell clothes? or visa versa?"
I'd truly like to hear more of your thoughts on this please

[Toby]

An interesting experiment. It would be nice to see some numbers on how effective it really is at selling as opposed to just building brand awareness among porn viewers.

[Hell Puppy]

I find it interesting that almost all ad agencies and mainstream companies know that sex sells. Sexy ads are the norm.

But few in mainstream will pay for traffic generated from a porn site.

[Jace]

god damned condoms, they always ruin everything

[Bishop]

Originally Posted by Rcourt64

Do you truely believe it's a good marketing stradegy Bishop?
"Using porn to sell clothes? or visa versa?"
I'd truly like to hear more of your thoughts on this please

Rcourt.. I'll get back to you in the am with the answer. I'm about to call it a night.

[Rcourt64]

Hey,
I'm on phone right now with Sears & they're not falling for it yet?



Wonder Why?

[Toby]

Originally Posted by Rcourt64

Hey,
I'm on phone right now with Sears & they're not falling for it yet?

Wonder Why?

Leaf blower? What leaf blower?

[Bishop]

Originally Posted by Rcourt64

Do you truely believe it's a good marketing stradegy Bishop?
"Using porn to sell clothes? or visa versa?"
I'd truly like to hear more of your thoughts on this please

It would depend on what the company is comfortable with. I don't know anything about Shai Wear. I've never heard of their line of clothing until now. If their goal was to make people aware of their clothes at all cost.. I think they have been a HUGE success.

Alexa ranking for Shaiwear.com yesterday - nothing - no stats on alexa.
Alexa ranking for Sexpacking.com yesterday - 7,016

http://www.alexa.com/data/details/tr...l=shaiwear.com

http://www.alexa.com/data/details/tr...sexpacking.com

They went nothing to something at the cost of being shocking. I'm betting they know their clientel and the porn angle isn't going to upset their buyers. For the cost of a website they have reached out to alot of people for a fraction of the cost of traditional advertising. Who spends alot of time searching for clothes online? They created something from nothing. I imagine its a bitch to buy clothing traffic.

[TheEnforcer]

Wow.. very interesting approach to be sure. Now, obviously I don't mind porn at all but that's why I work here. From a growth standpoint though you gotta wonder if you really want to do stuff like this for a "mainsteram" company. It very well might get you some attention and help you grow quicker at the start but down the road could easily come back to bite you in the ass and stifle it.

[TheEnforcer]

Originally Posted by Bishop

It would depend on what the company is comfortable with. I don't know anything about Shai Wear. I've never heard of their line of clothing until now. If their goal was to make people aware of their clothes at all cost.. I think they have been a HUGE success.

Alexa ranking for Shaiwear.com yesterday - nothing - no stats on alexa.
Alexa ranking for Sexpacking.com yesterday - 7,016

http://www.alexa.com/data/details/tr...l=shaiwear.com

http://www.alexa.com/data/details/tr...sexpacking.com

They went nothing to something at the cost of being shocking. I'm betting they know their clientel and the porn angle isn't going to upset their buyers. For the cost of a website they have reached out to alot of people for a fraction of the cost of traditional advertising. Who spends alot of time searching for clothes online? They created something from nothing. I imagine its a bitch to buy clothing traffic.

All very true BUT did they cost themselves an opportunity to becomne a mainstream clothes vendor in the process? How many major chain stores will carry clothes that are marketed in that fashion? I don't know of too many that will.

[Rcourt64]

When you use the term "mainstream marketing". I'm under the impression that is being used very "generally". I mean, Ya, I know major brand companies would never do this, "my silly Sears joke was just me being a smart ass, has ussual"
But Im still like "and...?"
Yes its a good stradegy, Victoria Secret been doin it for years. really now, I think people in general give a rats ass about the style of there costumes, They just wanna see the sexy models & stuff, right? Now someone took it one step further maybe, by showing actual sexual encounters with clothes. but I'm still like "and..?" This might be productive for them & maybe people like you & others here because alot of you actually produce & bring in the actors & models. But for small timers like me, it doesn't mean very much. I'm in no way attempting to rag on this idea, cause I'm in no position to critize profesionals. I know you all know ALOT more than I dream to touch.
And I'm serious now Bishop, no disrespect toward you, but I'm still like: "and..?"

Maybe I should just keep my mouth shut & continue to watch this thread, hopefully more will comment & then I might learn more.


Hope Sears don't see that crap I did, I'd probably end up getting sued..lol

[Bishop]

Originally Posted by TheEnforcer

All very true BUT did they cost themselves an opportunity to becomne a mainstream clothes vendor in the process? How many major chain stores will carry clothes that are marketed in that fashion? I don't know of too many that will.

Ok lets say I want to start a clothing line. I'm a good designer and I have the means to manufactur a high quality product. What I don't have is a distribution point for my product. So I strike local deals with small boutique clothing stores and my stuff is popular! I approach large distributors but they won't give me the time of day. They give me reasons my product won't work like.. it is not a known brand, it is to high quality for this store but not high enough for this store... etc..

So I have a solid product and I have a limited distribution. I know my consumer though. I know they are hip and young and have disposable income. I know that my clothes are popular in the gay community. I know they are popular with people who spend their nights in dance clubs. I have a strong following for my product in my city but I'm only popular in that one place.

I have a limited budget for advertising. Most of my ad dollars are spent traveling to other cities and trying to get other people to sell my clothes. I've had limited success. I need to find a way to get people to talk about my clothes but I have to do it cheaply.

A publicity stunt is required to get my clothing line off the ground. I realize that my clothes are never going to be in a big chain store. I have accepted that. I'm happy with the level of business I can do in the small stores I just need to be in more markets.

If this company knows their not going to offend their customer base and that nobody is going to do business with them anyway... they have nothing to loose by pulling a stunt like this. I'm sure they are a little scared that they may have screwed themselves. I'm also sure their phone has been ringing all week from stores that want to carry their product. Their clothes are now associated with something edgy.. something sexy, porn. This company has set themselves apart from their competition.

If we want to see if it worked we can always come back to this site in a year or so and see if they are still around.

I think they took the Calvin Klein ads from the 80's and turned up the heat. The ads Calvin Klein ran in the 80's where very risque for their time. This company is pushing the advertising limits.

I am facinated by it.

[Bishop]

Rcourt.. I'm a porn marketer so when I use the term mainstream I am refering to any product that is not porn.

You said.. and..

Your example of Victoria's Secret is a good one.. they use sex to make their product more interesting. This company turned up the volume and connected themselves directly with porn.

This tells me just how accepted porn is becoming in the eyes of the consumer. If real porn is seen as an acceptable marketing tool for a non-porn product then that is definately a change in consumer tolerance.

We sell the real thing. A 2 minute click of a porn flick selling clothes doesn't hurt my business. I expect them to leave that site and go looking for one of ours.

[Rcourt64]

Originally Posted by Bishop

We sell the real thing. A 2 minute click of a porn flick selling clothes doesn't hurt my business. I expect them to leave that site and go looking for one of ours.

So the stradegy here is: Give 'em some nudies showing clothes market, and hope they'll get turned on and end up at an adult site purchasing more porn?

Thats wacky dude. but then again, thats probably why your where your at now.

[gonzo]

Originally Posted by Rcourt64

So the stradegy here is: Give 'em some nudies showing clothes market, and hope they'll get turned on and end up at an adult site purchasing more porn?

Thats wacky dude. but then again, thats probably why your where your at now.

See Jace's post on short attention span hahah

The first goal of successful advertising is to get the viewers attention.
Second is to get them to remember your name.
Ideally you want to entice them to buy but not all purchases are impulse like internet porn.

[Bishop]

Originally Posted by Rcourt64

So the stradegy here is: Give 'em some nudies showing clothes market, and hope they'll get turned on and end up at an adult site purchasing more porn?

Thats wacky dude. but then again, thats probably why your where your at now.

You missed my point.. They are marketing clothes. I am marketing porn. If they use porn to sell clothes then that tells me porn is becoming more accepted. I don't see this from my perspective because I spend my days marketing porn. I have to look at the world through their eyes to give what I do perspective.

Them using porn as a tool has nothing to do with me directly. As a porn marketer I don't have any problem with them doing that because it doesn't hurt my business. If anything they help my business.

I'm in the forest.. I can't see the forest for the trees.

[TheEnforcer]

Originally Posted by Bishop

Ok lets say I want to start a clothing line. I'm a good designer and I have the means to manufactur a high quality product. What I don't have is a distribution point for my product. So I strike local deals with small boutique clothing stores and my stuff is popular! I approach large distributors but they won't give me the time of day. They give me reasons my product won't work like.. it is not a known brand, it is to high quality for this store but not high enough for this store... etc..

So I have a solid product and I have a limited distribution. I know my consumer though. I know they are hip and young and have disposable income. I know that my clothes are popular in the gay community. I know they are popular with people who spend their nights in dance clubs. I have a strong following for my product in my city but I'm only popular in that one place.

I have a limited budget for advertising. Most of my ad dollars are spent traveling to other cities and trying to get other people to sell my clothes. I've had limited success. I need to find a way to get people to talk about my clothes but I have to do it cheaply.

A publicity stunt is required to get my clothing line off the ground. I realize that my clothes are never going to be in a big chain store. I have accepted that. I'm happy with the level of business I can do in the small stores I just need to be in more markets.

If this company knows their not going to offend their customer base and that nobody is going to do business with them anyway... they have nothing to loose by pulling a stunt like this. I'm sure they are a little scared that they may have screwed themselves. I'm also sure their phone has been ringing all week from stores that want to carry their product. Their clothes are now associated with something edgy.. something sexy, porn. This company has set themselves apart from their competition.

If we want to see if it worked we can always come back to this site in a year or so and see if they are still around.

I think they took the Calvin Klein ads from the 80's and turned up the heat. The ads Calvin Klein ran in the 80's where very risque for their time. This company is pushing the advertising limits.

I am facinated by it.

I see exactly what you are saying and agree. As long as people realize that going in it's a smart move and good for their business.