::Conversation with a mainstream site owner:: Advice needed.

[gonzo]

Originally Posted by xenigo

Honestly I think he's getting a great deal for giving me only 40%... I don't know why you guys think otherwise. I hadn't said anything about "only generating traffic to the brick and mortar location".

I made the same mistake in reading your earlier post as we discussed on ICQ. I wish you luck...let us know how it works out for you. As I told you earlier managing adwords campaigns is a full time job and then some.

Dont think just because you have some keywords that the traffic will flow to your site. I think you will discover the entire process is an art. Which could be expensive in the begining.

[Bishop]

Your best traffic source to start is simple and its not a search engine. Buy ad space on hobby message boards. If you own a Z71 truck and your serious about your truck then your going to seek out a Z71 owners forum. Buy ad space that is targeted to the owners of those trucks. I assume your going to cater to a heck of alot of different makes and models.. the first thing I would do is find the center of the internet universe for each of the models you seriously support. That is targeted advertising.

Leave the engines for later.. the best thing you can do is become a standard place for people to buy upgrades. Support the forums that support your potential customers. It builds a trust factor and name recognition.

Give away a product to annouce your new sponsored relationship with the forum. Make it a very desirable product. When the winner has been selected, ship the product quickly and do everything you can to build a relationship with that customer. If they speak kindly of you then others will do business with you. Get into their community and show your support to pick up customers for life.

[xenigo]

Originally Posted by Bishop

Your best traffic source to start is simple and its not a search engine. Buy ad space on hobby message boards. If you own a Z71 truck and your serious about your truck then your going to seek out a Z71 owners forum. Buy ad space that is targeted to the owners of those trucks. I assume your going to cater to a heck of alot of different makes and models.. the first thing I would do is find the center of the internet universe for each of the models you seriously support. That is targeted advertising.

Leave the engines for later.. the best thing you can do is become a standard place for people to buy upgrades. Support the forums that support your potential customers. It builds a trust factor and name recognition.

Give away a product to annouce your new sponsored relationship with the forum. Make it a very desirable product. When the winner has been selected, ship the product quickly and do everything you can to build a relationship with that customer. If they speak kindly of you then others will do business with you. Get into their community and show your support to pick up customers for life.

Some very good suggestions. Thanks Bishop