Re: Promo material.. FHG's Banners, Blogs etc..
How "blind" the promo material I use for my own sites is depends on the site.
On "junk" real estate, like pop-ups, it's gonna be blind as a bat. Just get the click, get him to a tour, and see if you can do anything with him from there.
On more primo real estate where I do not wish to jerk the surfer around and want him to be more "sticky" with the original site, I disclose a lot. That way I know if he clicks he's a potential sale. Otherwise I'd rather keep him on the original site and show him something else he might be interested in.
As a sponsor, I try to provide material for all of the above. And if someone has a creative idea that I do not yet have promo material available for, all they have to do is ask. No reasonable request refused.
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