How Deep is Your SEO?

[Dravyk]

Originally Posted by slavdogg

So how would you know what not to link to.
Do you know what criteria they use ?

That is the buzz everywhere now ... what do they mean exactly ... Let me see if I can say this with a straight face and without ranting ....

They supposedly want "natural linking" where the site owner has no control over who links to them. And the want "one-way" links, no recips. They also don't want people to be in link exchanges nor do they want site owners to buy links. All are now considered false and evil ways of forcibly creating a greater link popularity.

You see, they want, they say, a "natural Net" where people link to a site beause the site has such good content that is makes people want to give a one-way "natural" link to that site. That creates "true authority and true link pop".

All the other ways of getting links are considered by them to be "artificial". Not only purchased links, but recips are now frowned upon, because they are "trades" and therefore in the eyes of the SEs "artificial".

So it one links to a known spammer, or a "black hat" site, or a links exchange, they say there will be "repercussions" in ones rank and ones SERP as well.

Oh and "purchased links" does not include AdWords to them. That is advertising and going into their pocket so that is fine.