Office Depot suing Staples over google adwords

[sarettah]

Huh ?? So, now they want it so you can't buy certain words ??

IMHO, if office depot wants the word, then they need to bid higher than Staples, that simple


http://www.destinationcrm.com/articl...ArticleID=5545

Office Depot Sues Staples Over Google Ads
The lawsuit is a sign of the growing popularity of search engine marketing, according to one analyst.

Monday, October 24, 2005

Office Depot has filed suit against rival office supply giant Staples for improperly purchasing online search engine ads that redirected potential customers to the Staples Web site. According to the suit, filed this month in a U.S. District Court in West Palm Beach, Fla., Office Depot is charging Staples with trademark infringement, unfair competition, false advertising, and deceptive trade practices. The company is asking for an injunction against Staples, along with unspecified damages.

The complaint alleges that Staples and its subsidiary, Quill, tried to lure away customers of Viking Office Products, a 45-year-old catalogue company and Office Depot subsidiary, by purchasing keyword ads from Google. When a customer typed in "Viking," the first ad to appear on the right side of the page was for Staples. Clicking on the ad forwarded customers to the sites for Staples or Quill. The complaint says that Staples is trying to improperly lead customers away from Viking because Office Depot is closing Viking business operations in the United States, though it will keep its European operations.

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[Nickatilynx]

Interesting though....

[TheEnforcer]

Interesting tactic to use to be sure. Not sure how much the trademark protection comes in a situation like this.

[MikeFold]

i seem to recall the big bunny doing the same thing a few years back...

[Nickatilynx]

Originally Posted by MikeFold

i seem to recall the big bunny doing the same thing a few years back...

LOL...

so do !

[sarettah]

Originally Posted by MikeFold

i seem to recall the big bunny doing the same thing a few years back...

Harvey sued Staples over google ad words ???

[MikeFold]

Originally Posted by sarettah

Harvey sued Staples over google ad words ???

...cute sarettah

[insert smiley here]
hahaha

[Dravyk]

Originally Posted by sarettah

Harvey sued Staples over google ad words ???

The scary thing is, I also thought to say that.

The scarier thing is ... someone actually did!

[Trev]

Mkay... A thread to a pile of shite in 7 posts.... We're starting to excel here

[ReighlynnRaine]

I think they should settle it with the CEO's of both companies in a cage with various office supplies battling to the death.

Winner takes all.

And put it on Pay-per-View.

[Trev]

As long as they're not messing with the SE results and only buying keywords then I would have thought that they've done nothing wrong. If it comes out that they have then google must be in the wrong as well for selling those keywords...