Crazy Nicks BOToD for Sunday

[CuriousToyBoy]

Originally Posted by Nickatilynx

To maximise your sales , go out and drink 6 cans of lager and smoke a joint.

Sit on one hand.

Surf around for a few hours.

You now have the mentality of the average porn surfer.

I said this in a workshop in 1997 on CONDOM I think.It still applies.


Therefore...

If you fall for a blind link. Incorporate it into yr own mousetrap
If you find yourself reading some blurb , incorporate it into yr mousetrap.

If you mail , read through yr junk filter. If you find something in there that makes you check that it is junk , incorporate that

etc etc etc.

You will be amazed how this will help you increase your sales.

Author author !

The SINGLE biggest lesson taught to me early.

I can still remember like yesterday ScottPB saying to me:
NEVER forget, all of your customers are wankers.

Ever since, my presiding rule for myself and any of my people has been:
THINK LIKE A PUNTER

As an example, when commissioning a new site design, I will tell the graphics dude that I do not give a shit if another graphic artist looks at the work and thinks it is shoddy or technically deficient, they do not buy from us, all I care about is getting the surfer who has one hand on his dick to remove his other hand from the mouse long enough to pull his Visa card out of his back pocket.

The cornerstone to having got to where I am now is that exact attitude towards everything:

Rule # 1 Think like a punter

Rule # 2 If in doubt, see rule # 1

Has graced whiteboards in permanent marker in every office I have had in this business.

;-)

[MorganGrayson]

I have a regrettable and totally daft tendency to make "pretty sites." Breaking me of that has been difficult...and I still screw up occasionally. Someone said to me recently "great graphic, it really pulls the eye." *pause, waiting for it to land*

It landed.

Pulls the eye...away from my sponsor banners and snazzy text.


One of the best things that someone sledgehammered into my head as a newbie was "you're not here to entertain the surfer! You want them *off* your site! The surfers *aren't* your clients! Ever have a surfer send you a check? NO! Your *sponsors* are your clients!"

Oh, said the little newbie voice. Ah, said the "slowly getting the point" newbie brain.

I made the same speech last night...luckily to someone who caught it faster than I did.