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View Poll Results: What's the Best Direction for Business ROI?
Big fish in little pond 6 60.00%
Little fish in giant ocean 4 40.00%
Voters: 10. You may not vote on this poll

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Old 08-24-2005   #1
EroticySteve
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Join Date: Jun 2005
Location: Sunshine State
Posts: 299
Default Re: Serious Biz Question: Big Fish / Little Fish?

Bhelliom makes a good point. Any good brand will diversify and increase market share in related verticals as well. Coca Cola or Pepsi Co are good examples for that reason. To control the Cola market was the first step, however it would be an on going and never ending competition. They can beat eachother at some of the smaller niches of the soft drink market.

Which brings me to filtered bottled water. What a great idea. Tap water, put it through a Brita filter and put it in a bottle. Take what would have cost a fraction of a penny put it in a bottle with a label and now have a new product. Sell it for as much as soda. WOW.
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