Actual business thread...

[Nickatilynx]

aeon,

I think most people here are looking hard at nonadult projects.

back in 96 hardly any TV ads mentioned a website.Now they all do.

One here says this ad is "censored" come and see it at www...etc etc.

But branding is to me only a part.

Infact I am "nickatilynx" because ilynx was my first site , and rather than buy a sensible domain I thought I could brand "ilynx".

Anyway..

A couple of years ago Ant and myself were exploring infomercials to attract viewers to websites.

The late night 15sec slots are so cheap that if my mind is right it was basically one join per 2 ads and you were into gross porfit.

The thing that currently is giving me the horn is gambling.

I love this scenario.

Place bet on horse race/dog race/sporting event.

Receive reminder on cell phone and option to stream race or event onto your cell phone .

Frankly adult bores me to tears these days.

[Bhelliom]

Originally Posted by Nickatilynx

back in 96 hardly any TV ads mentioned a website.Now they all do.

One here says this ad is "censored" come and see it at www...etc etc.

I've been of the opinion that this is a brilliant marketing strategy.

It manages to get the message out to the masses in a relatively cheap medium. The effect of that message can be immediately tracked by the number of visitors to the website. From a marketing analysis perspective you can't get much better information. This can all be then analysed and adjustments can be made quickly and effectively.

In the past, while people were watching your commercials, it was sometimes a little harder to find out the effect any particular part of the advertising campaign was having. And by extension, what to change.

This sort of advertising can show the companies exactly what they're doing right and wrong, and help to justify the expense.

Instead of throwing say 5000 in advertising and hoping for the best, companies and now much more easily throw that money in and say... ok was it worth it?.

wow... I get to contribute to an actual business thread.