Summer Sales Slowdown

[Hell Puppy]

Originally posted by RyanLanane@May 6 2005, 12:36 PM
Exactly when does this start to kick in, when does it get worse, and when is it at it's worst? Also same questions at the opposite side of the spectrum when kids go back to school...

I seem to remember a 25-33% summer drop, but not 100% sure it has been so long... Those of you who have been around last few years care to answer?

There are ways to avoid it. Some sites avoid it by their very nature.

But for most there is indeed a summer slowdown, and this includes the message boards. It's driven by two factors:

1) The weather. It's nice out, many normal people spend more time outside and less online. They also have distractions competing for their time, kids out of school, yards that need mowing, vacations, etc.

2) College kids go home. At school in their apartment or their dorm they are prolific monkey spankers. When they head back home for the summer, their surfing is also curtailed. Mom and dad might not even have broadband.

The date varies with the weather and when schools start and stop. Good guestimate is memorial day to labor day.