Ratios

[cd34]

Years ago, a client said, we want stats, we want detailed stats, because we have no stats and we don't sleep.

I told them -- once you have stats, you won't sleep either. They disagreed.

Three months later after watching their stats, every time their ratio dropped slightly they had to analyze what had changed, did this affect things or did that affect things and they said: You were right, now that we have the stats, we never sleep.

I agree that you need to send quite a bit of traffic, 5000-10000 hits before making a true judgement, but, you can have gut feelings about traffic productivity. Once you find something that works, I usually suggest you don't play with more than 50% of your traffic on new things.

So many times I've seen people doing something that works, only to abandon that totally because they heard something else works better, and then had to struggle to get back that income that they threw away.