What are some good retention tips?

[Opti]

Originally posted by gonzo+Mar 31 2005, 03:24 AM-->
Most people have simply given surfers what they have or can get hold of content wise... then build tours to convert whatever traffic they can historically.

People yell about content is king but apart from a few sites that are like an extention of the operators personality and are obviously taking their entire life maintaining.. I'm not aware of any content rich site that works any better than a crappy one as an affiliate sending traffic.

I've never cared what content a site has.. just what they offer on the tour.. and some of them must still be making $$.. as they keep paying me.. so I'm sceptical you MUST have content to operate a profitable paysite. Seems like a lot of hard work if it doesn't help too ;-)

I would be looking at offers like the cheap rebill option when they go to cancel Joe... and offering them some extra reason to stay apart from your site content.. like the promise of a password to a different site as a "free bonus" each month they recur... or when they cancel, ask surfers if they werent satisfied with your site, if they can nominate another website that they do consider is good.. and mail those site suggestions to your member database for affiliate sales.

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