Customer Retention

[cj]

Originally posted by TheEnforcer@Mar 24 2005, 12:28 AM
Even the casinos online I see don't "think outside the box" in terms of what they offer as incentives for customers. Online casinos aren't like brick and mortar casinos. While there certainly is differences in themes, graphics, etc that type of stuff won't be nearly the factor as brick and mortar casinos.

definately ... sound and smell

Listen, money bonuses are obviously a very nice pull but they are also a very standard type of incentive that everybody and their brother and mother offer. you come up with a comp system that's different from the rest of the casinos on top of the money bonuses and you'll clean house and loyalty will shoot through the roof. Right now you have the money incentives that appeal to both groups BUT that will have a limited appeal to the small and medium players because they are casual players. They are of a different mind-set than more regular, professional, and hard-ore gamblers. You know who the perks work BEST on retaining as a customer? the small and medium sized gamblers that come in and get their comped meal and small things. They LOVE it. These types of gamblers psychologically value those different types of comps more than they do the money they get back from gambling.

I'm glad to see that thought reinforced by someone else - i've been working on the theory that its best to give away 100 x $10 prizes than giving away 1 x $1000 prize, because the result is psychological ... I WON ... if a player leaves a casino (or any customer leaves any business) feeling like they've won, they'll come back ...