2005 - out with the old, in with the new

cj · 01-06-2005

I love the concept of getting live herbs to chefs - my mother grew all her own herbs for 17 years when we had the restaurant ... every meal was garnished with a fresh herb. small touch, but the regulars noticed if the herb was missing from the plate LOL Its definately a hard working industry, and one I'm not ready to jump back into until I can afford to lose some money LOL

re the story content:

"I always thought so but had a hard time getting webmasters to see this and want to pay for this type of content. They are use to buying stories really cheap and throwing them up. They would never spend the money to pay for illustrated story. They feel that it should be about quantity and not quality. The educated surfer who will actually pay his rebilling wants more. "

The key here ... you are trying to target an item to webmasters instead of surfers. Who cares if webmasters don't promote it in masses, you can market it straight to the surfers. Good content can skip the middle man, as you will find lots of people just link to your site because they like it. I'm always finding links to purve from blog's and places where people just write about us because they like the site.

If your content is good, and you present it well to SURFERS, they will come with a lot less work than it takes to get the webmasters to get the surfers.

We've all become so dependent on the business model of affiliates, but how many other business models need 100's of resellers to work? Its just an extra step to pay a % to - think if the marketing you could do if your marketing budget was 50% of all sales?!?!?! its rediculous. Affiliates are the most expensive type of marketing out there, and the biggest pain in the ass.

If I took the money I've spent on affiliates over the years, and had done the marketing and content things I wanted to do with the 50% of income, Purve would already have been in print and I wouldn't be still in the planning stages.

And with all that said, if your product is good and sells itself, affiliates will follow ...

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01-06-2005	#12
cj Members Want to see your own Advertising Here! Join Date: Oct 2002 Location: Down Under Posts: 5,202	I love the concept of getting live herbs to chefs - my mother grew all her own herbs for 17 years when we had the restaurant ... every meal was garnished with a fresh herb. small touch, but the regulars noticed if the herb was missing from the plate LOL Its definately a hard working industry, and one I'm not ready to jump back into until I can afford to lose some money LOL re the story content: "I always thought so but had a hard time getting webmasters to see this and want to pay for this type of content. They are use to buying stories really cheap and throwing them up. They would never spend the money to pay for illustrated story. They feel that it should be about quantity and not quality. The educated surfer who will actually pay his rebilling wants more. " The key here ... you are trying to target an item to webmasters instead of surfers. Who cares if webmasters don't promote it in masses, you can market it straight to the surfers. Good content can skip the middle man, as you will find lots of people just link to your site because they like it. I'm always finding links to purve from blog's and places where people just write about us because they like the site. If your content is good, and you present it well to SURFERS, they will come with a lot less work than it takes to get the webmasters to get the surfers. We've all become so dependent on the business model of affiliates, but how many other business models need 100's of resellers to work? Its just an extra step to pay a % to - think if the marketing you could do if your marketing budget was 50% of all sales?!?!?! its rediculous. Affiliates are the most expensive type of marketing out there, and the biggest pain in the ass. If I took the money I've spent on affiliates over the years, and had done the marketing and content things I wanted to do with the 50% of income, Purve would already have been in print and I wouldn't be still in the planning stages. And with all that said, if your product is good and sells itself, affiliates will follow ...