Email Categorized by State

[sarettah]

Ant.

Is this for adult or mainstream ?

If it is for mainstream, I know lots of list providers that do email appends and that sort of stuff. You provide the names and addresses and they can usually give you 25-35% of the files email addresses and provide a real opt-in. Hell I even know one that has an email Change of address service. The way we have done email campaigns in the past is:

1. purchase our demographic list (usually selection for certain geocode and within that a gender/income/children in household selection.

2. we standardize the list and run it against the NCOA database to pick up any new movers that have occurred since the list was originally created.

3. produce a file of ALL addresses (old on one record, duplicate record with new address where we found a move)

4. send the list out for an email append. Email info provider does a match against all names and addresses, then runs a dedupe on email addys. They then send an email opt-in message to them and they collect the opt-ins for us. It takes a week or so but like I say, they can usually give us around a 30% match rate and those addresses are usually pretty accurate.

5. we bring in the names and do our email campaign