end of the era in auto industry

Hell Puppy · 04-29-2004

There's a business lesson here somewhere.

In the late 70's the Olds Cutlass was the best selling car several years in a row. However, they haven't really done anything new in the last 20 years. Instead they just slightly re-skinned other GM products.

The only thing remotely original they tried in recent history was the Aurora, but they missed the mark on that one and never really recovered.

I wonder if Buick can last as their geezer audience gets too old to drive. They're enjoying some additional sales right now as Cadillac has shifted their marketing to a younger audience. If you want a big boring car with a bench seat and steering column shift, Buick is only game in town....geezers love 'em!

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04-29-2004	#1
Hell Puppy Fat Fucking Nobody Want to see your own Advertising Here! Join Date: Oct 2002 Posts: 6,523	There's a business lesson here somewhere. In the late 70's the Olds Cutlass was the best selling car several years in a row. However, they haven't really done anything new in the last 20 years. Instead they just slightly re-skinned other GM products. The only thing remotely original they tried in recent history was the Aurora, but they missed the mark on that one and never really recovered. I wonder if Buick can last as their geezer audience gets too old to drive. They're enjoying some additional sales right now as Cadillac has shifted their marketing to a younger audience. If you want a big boring car with a bench seat and steering column shift, Buick is only game in town....geezers love 'em!