Quote:
Originally posted by Toolz@Feb 12 2004, 08:14 AM
Okay one issue about this in the midst of this piss I never saw anyone answer.... retention.
Given the amount of people who cancel before never seeing the site, 15-20% or higher, don't you believe a program like this could adversely affect that number and drive it even higher? I don't know about you but the last thing I want to do when I'm in jerk off mode is pause, call somebody, and tell them it's me. I'd be more apt to cancel, and go somewhere else immediately 
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Toolz, quite simply, the customers don't cancel immediately and go somewhere else any more or less than they do normally. They've already signed up and paid for the service, the step is just a confirmation to let them into the members areas.
The type of people who cancel immediately are the type of friendly fraud customers we are trying to stop anyway ... at the end of the day, what you lose on the merry go round you pick up on the ferris wheel - less chargebacks is never a bad thing, even if a certain amount of signups needs to be lost to do that ... isn't that what everyone has been doing for 6 months? compromising on sales in order to reduce chargebacks?
and with the phone call, you aren't calling 'somebody' - you are calling an answering service to leave a voice recording ...
02-12-2004
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