What do you think?

[Bishop]

I understand why some feel that banner ads are not productive anymore. I don't look at the ads either. The question is not if they work.. they obviously do. The question is what grade of webmaster is being attracted by them. We all know the answer to that question. We tune the ads out.. we are not the target audience anymore. Sponsors wish it was that easy to attract the eye of THOSE webmasters.

Traffic sources..
In a perfect world traffic from outside sources would be unneccesary.
Next to perfect world business would only be done with a small group of principles.
Real world business must be done with the masses.. the good, the bad, and the ugly.

Its that last one that still motivates sponsors to buy the ad space. Only so much traffic can be generated inhouse and only so many principles to work with or are willing to work with you.. whats left? The masses.

CJ - I love that banner you posted! Hilarious.. Showed it to my wife. The fat guy creeped her out.. haha - I love it.